• Develop and execute content marketing strategies aligned to business objectives, product launches, demand generation priorities, and regional growth goals across EMEA. • Create content frameworks that support awareness, engagement, pipeline creation, customer expansion, and thought leadership objectives. • Identify emerging industry trends, buyer challenges, market opportunities, and competitive dynamics to inform content priorities and messaging. • Partner with Product Marketing, Demand Generation, and Brand teams to ensure content supports broader go-to-market strategies and corporate narratives. • Contribute to the development of executive thought leadership, industry perspectives, and strategic narratives that strengthen Rithum’s market position. • Plan, create, edit, and publish content across a variety of formats, including thought leadership articles, blogs, research reports, case studies, webinars, video scripts, sales enablement materials, email campaigns, and website content. • Serve as a hands-on writer and editor, maintaining high standards for quality, clarity, consistency, and brand voice. • Translate complex industry topics, product capabilities, and customer success stories into compelling and accessible content. • Develop content that supports both regional priorities and broader company initiatives. • Partner with internal subject matter experts, customers, and industry stakeholders to create credible, differentiated content. • Build strong partnerships with EMEA sales leadership and account teams to understand buyer needs, market trends, competitive pressures, and customer challenges. • Participate in sales calls, pipeline reviews, win/loss discussions, and customer conversations to gather insights that inform content development. • Translate field feedback and customer insights into content that improves sales effectiveness, buyer engagement, and pipeline progression. • Develop sales enablement content that supports prospecting, opportunity advancement, and customer expansion initiatives. • Develop and execute SEO, GEO, and Answer Engine Optimization (AEO) strategies that improve discoverability across traditional search engines and AI-powered platforms. • Optimize content for both human audiences and AI-assisted discovery experiences. • Monitor content performance using engagement, pipeline influence, search visibility, AI citation, and conversion metrics. • Leverage analytics, experimentation, and performance insights to continuously improve content effectiveness and content investment decisions. • Partner with Demand Generation and Marketing Operations teams to measure content contribution across the buyer journey. • Leverage AI-enabled tools to accelerate content ideation, research, drafting, content repurposing, and workflow efficiency. • Establish best practices for incorporating AI into content development while maintaining editorial quality, factual accuracy, and brand integrity. • Identify emerging opportunities related to AI-driven search, content discovery, and buyer behavior. • Serve as a champion for innovative content practices that improve efficiency, scalability, and business impact.

Role Description The Arizona Department of Administration (ADOA), Enterprise Resource Planning (ERP) Division, is seeking a dynamic and highly skilled Training Officer 3 to lead the development, delivery, and evaluation of comprehensive training programs for state-wide ERP systems. In this critical role, you will collaborate with cross-functional teams and subject matter experts to design innovative instructional materials, e-learning modules, and hands-on workshops tailored to diverse agency needs. As a senior member of the training team, the Training Officer 3 acts as a strategic partner in driving user adoption and system proficiency across state government, ensuring that employees are fully equipped to navigate complex financial and human resources platforms. The ideal candidate brings advanced expertise in instructional design, adult learning theories, and change management, along with a passion for empowering public servants through impactful educational experiences. The State of Arizona strives for a work culture that affords employees flexibility, autonomy, and trust. Across our many agencies, boards, and commissions, many State employees participate in the State’s Remote Work Program and are able to work remotely in their homes, in offices, and in hoteling spaces. All work, including remote work, should be performed within Arizona unless an exception is properly authorized in advance. Qualifications - A bachelor's degree in Business, Public Administration, Organizational Development, Teaching or similar field preferred. - Two or more years of professional level experience in learning/training/organizational development preferred. Requirements - Background and reference check, including state and federal criminal records fingerprint check. - If this position requires driving or the use of a vehicle as an essential function of the job to conduct State business, then the following requirements apply: Driver’s License Requirements. - All newly hired State employees are subject to and must successfully complete the Electronic Employment Eligibility Verification Program (E-Verify). Benefits - Sick leave - Vacation with 10 paid holidays per year - Paid Parental Leave - Up to 12 weeks per year paid leave for newborn or newly-placed foster/adopted child (pilot program) - Health and dental insurance - Retirement plan - Life insurance and long-term disability insurance - Optional employee benefits include short-term disability insurance, deferred compensation plans, and supplemental life insurance - By providing the option of a full-time or part-time remote work schedule, employees enjoy improved work/life balance, report higher job satisfaction, and are more productive. Remote work is a management option and not an employee entitlement or right. An agency may terminate a remote work agreement at its discretion. Job Duties - Assess & Plan: Identify statewide training needs to design, map out, and implement comprehensive training plans and course outlines for enterprise-wide systems. - Curriculum Development: Design, develop, and revise both enterprise-wide and customized training programs for in-person, virtual, and web-based delivery. - Collaborate & Coordinate: Partner with team members, subject matter experts (SMEs), and key stakeholders to align training priorities with agency needs and ensure seamless implementation. - Lead & Mentor: Lead and guide other professionals and consultants in creating and delivering high-quality training curriculum and content based on approved plans. - Optimize Delivery: Analyze and determine the most effective delivery methods, course content structures, and instructional mediums for diverse adult learners. - Project Management: Write detailed work plans and proposals for training activities, while effectively prioritizing training development and delivery schedules. - Metrics & Evaluation: Conduct training assessments and compile analytical metrics to evaluate program effectiveness and drive continuous improvement. - Active Engagement: Participate in essential meetings, including the ERP Community of Practice, project syncs, daily huddles, and general staff meetings to ensure alignment across the division. Knowledge, Skills & Abilities (KSAs) - Knowledge of developing, conducting, and delivering training programs, including software-based training programs. - Knowledge of curriculum development processes and adult learning concepts. - Knowledge of reference materials such as federal regulations and Arizona Revised Statutes. - Knowledge of effective project management strategies. - Skills in time management and prioritizing work. - Skills in on-going use of feedback for continued quality improvement. - Strong leadership skills, including group facilitation and other problem resolution techniques. - Excellent communication skills, including verbal and written communication. - Delivering exceptional customer service. - Developing technical written materials. - Ability to plan, organize, and coordinate the execution of training programs. - Ability to evaluate and improve training program materials and courses. - Public speaking proficiency, including the ability to communicate training content effectively to a variety of audiences. - Ability to read and interpret statutes, rules, policies, and procedures. - Ability to multi-task with flexible and adaptable work habits. - Ability to embrace change and learn new skills.

• Build and maintain brand design systems and reusable content templates in Shaman Studio and Shaman’s editors (HTML-based and canvas-based), ensuring they meet brand, compliance, and technical requirements • Own the planning and quality of content requests, triaging incoming work, setting priorities, and ensuring deliverables meet brand, compliance, and technical standards before they go out • Shape and improve workflows and documentation - building the processes, templates, and reference material that let the team scale efficiently and consistently • Produce and manipulate digital assets - images, icons, and vector graphics - for use across email, CLM, and other digital content formats • Work with Adobe tools (Illustrator, InDesign, Photoshop, Acrobat) for asset preparation and production tasks • Use Figma to interpret design specifications and translate them into production-ready templates • Handle PDF-format content, understanding structure, layers, and export requirements in a pharma context • As capacity needs grow, coordinate the workstreams of 1–2 external specialists, assigning work, reviewing output, and keeping quality consistent • Support quality assurance of templates and assets with meticulous attention to detail

• Responsibility for the entire content area at Elektrovorteil • Planning, creating and maintaining content for the website, blog and landing pages • Developing an editorial calendar and consistent content structures • Translating complex topics into clear, audience-appropriate content • SEO & GEO keyword research and content optimization for existing and new pages • Basic technical SEO knowledge: metadata, internal linking, site structure • Monitoring and adapting to developments in Generative Engine Optimization (GEO) • Managing and further developing social media channels (organic) • Developing channel-specific formats and visual language • Community interaction and monitoring of relevant channels • Creating content concepts and creative campaign ideas in close coordination with performance marketing • Preparing briefs for creatives (copy, visuals, videos) – possibly also producing content in-house • Testing and iterating hooks, formats and messages based on performance data