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Content Marketing Manager
Location
Germany
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Content Marketing Manager
Elektrovorteil
• Responsibility for the entire content area at Elektrovorteil • Planning, creating and maintaining content for the website, blog and landing pages • Developing an editorial calendar and consistent content structures • Translating complex topics into clear, audience-appropriate content • SEO & GEO keyword research and content optimization for existing and new pages • Basic technical SEO knowledge: metadata, internal linking, site structure • Monitoring and adapting to developments in Generative Engine Optimization (GEO) • Managing and further developing social media channels (organic) • Developing channel-specific formats and visual language • Community interaction and monitoring of relevant channels • Creating content concepts and creative campaign ideas in close coordination with performance marketing • Preparing briefs for creatives (copy, visuals, videos) – possibly also producing content in-house • Testing and iterating hooks, formats and messages based on performance data
Job Requirements
- Experience in independent content creation — both written and visual
- Solid SEO knowledge and a good sense for how content performs organically
- Confident use of social media channels and understanding of their algorithms
- Ability to think strategically and to execute operationally
- Very good German language skills, both written and spoken; precise, audience-appropriate writing style
Benefits
- Flexible working (remote)
- Development opportunities within a growing team
- Direct collaboration with management and real ownership of the content area
- Flat hierarchies, short decision-making processes and a growing team
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