Develop innovative campaign concepts and identify cultural shifts, transforming insights into actionable ideas while ensuring the integrity of creative concepts throughout execution. Drive brand-defining moments that resonate with target audiences.

• Audit, consolidate, and rebuild inBeat's operational systems across 7 delivery functions: UGC, Video Editing, Design, Influencer Marketing, Creative Strategy & Copywriting, Paid Media, and Project Management • Build and lead a team of 2–3 Operations Managers embedded across those delivery functions • Design and implement scalable workflows, documentation, and tooling that grow with the team. • Own and standardize inBeat's operational tech stack (Airtable, ClickUp, Notion, Make/N8N/Zapier, Claude, Fathom, G-Suite), making clear what tools we use, how we use them, and where • Work closely with department leads (UGC, PM, Performance Creative, Influencer Marketing, Paid Media, Video Editing, Design) to understand their operational pain points and translate them into systems that solve real problems • Build intake, handoff, QA, and escalation processes that keep 100+ team members aligned without requiring constant management overhead • Create documentation and training resources that make new hires faster to onboard and easier to get up to speed • Identify and eliminate operational bottlenecks across the delivery org before they become fires

• Develop Meta ad concepts, hooks, scripts, angles, and testing ideas • Create and iterate performance-focused advertising creatives • Build weekly creative testing plans based on campaign performance data • Analyze winning and underperforming creatives to identify repeatable patterns • Develop UGC briefs, shot lists, and creative direction for content teams • Recommend creative iterations based on performance signals and testing outcomes • Maintain a structured testing process across products, offers, audiences, formats, and creative angles • Collaborate closely with media buyers to improve campaign performance • Stay current on eCommerce creative trends, UGC formats, and paid social best practices • Contribute to creative strategy in AI-driven campaign environments

• Own and continuously evolve ARMRA’s performance creative strategy across acquisition channels. • Build and optimize creative testing frameworks, hook-farm systems, and content production workflows. • Develop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA. • Drive creative innovation while maintaining alignment with ARMRA’s brand standards and scientific credibility. • Develop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, Audio, and emerging platforms. • Partner closely with Growth Marketing to improve creative performance, scale spend efficiently, and achieve CAC goals. • Establish creative refresh strategies that reduce fatigue and maintain performance at scale. • Define creative KPIs and success metrics, including thumb-stop rate, CTR, CVR, CAC, MER, and incremental ROAS. • Analyze creative performance and translate insights into actionable testing plans and creative briefs. • Lead creative experimentation initiatives, including incrementality testing, audience testing, and messaging validation. • Leverage data to identify emerging opportunities and continuously improve performance. • Partner with Brand, Product, Retention, Community, and Growth teams to align creative strategies with business priorities. • Translate complex science-backed product benefits into compelling, consumer-friendly narratives that drive conversion. • Support product launches, promotions, seasonal campaigns, and new customer acquisition initiatives. • Lead and mentor creative talent, including designers, editors, creators, and external partners. • Manage relationships with freelance creators, UGC talent, production partners, and agencies. • Establish clear KPIs, workflows, and quality standards across all creative contributors. • Foster a culture of accountability, creativity, experimentation, and continuous improvement. • Own creative asset organization, reporting systems, and performance dashboards. • Evaluate and implement new creative technologies, AI tools, and automation opportunities to improve speed and efficiency. • Continuously refine creative operations to increase output quality, testing velocity, and team effectiveness.