• Develop Meta ad concepts, hooks, scripts, angles, and testing ideas • Create and iterate performance-focused advertising creatives • Build weekly creative testing plans based on campaign performance data • Analyze winning and underperforming creatives to identify repeatable patterns • Develop UGC briefs, shot lists, and creative direction for content teams • Recommend creative iterations based on performance signals and testing outcomes • Maintain a structured testing process across products, offers, audiences, formats, and creative angles • Collaborate closely with media buyers to improve campaign performance • Stay current on eCommerce creative trends, UGC formats, and paid social best practices • Contribute to creative strategy in AI-driven campaign environments

• Own and continuously evolve ARMRA’s performance creative strategy across acquisition channels. • Build and optimize creative testing frameworks, hook-farm systems, and content production workflows. • Develop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA. • Drive creative innovation while maintaining alignment with ARMRA’s brand standards and scientific credibility. • Develop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, Audio, and emerging platforms. • Partner closely with Growth Marketing to improve creative performance, scale spend efficiently, and achieve CAC goals. • Establish creative refresh strategies that reduce fatigue and maintain performance at scale. • Define creative KPIs and success metrics, including thumb-stop rate, CTR, CVR, CAC, MER, and incremental ROAS. • Analyze creative performance and translate insights into actionable testing plans and creative briefs. • Lead creative experimentation initiatives, including incrementality testing, audience testing, and messaging validation. • Leverage data to identify emerging opportunities and continuously improve performance. • Partner with Brand, Product, Retention, Community, and Growth teams to align creative strategies with business priorities. • Translate complex science-backed product benefits into compelling, consumer-friendly narratives that drive conversion. • Support product launches, promotions, seasonal campaigns, and new customer acquisition initiatives. • Lead and mentor creative talent, including designers, editors, creators, and external partners. • Manage relationships with freelance creators, UGC talent, production partners, and agencies. • Establish clear KPIs, workflows, and quality standards across all creative contributors. • Foster a culture of accountability, creativity, experimentation, and continuous improvement. • Own creative asset organization, reporting systems, and performance dashboards. • Evaluate and implement new creative technologies, AI tools, and automation opportunities to improve speed and efficiency. • Continuously refine creative operations to increase output quality, testing velocity, and team effectiveness.

• Your breathtaking copy in ads and on landing pages will make clients wonder how they ever worked without your input! • Together with our Head of Growth and the clients, you conduct targeted research and onboarding processes. • Based on the collected insights, you develop concepts for our performance campaigns. • You take responsibility for writing ad copy and video scripts. • You act as the link between the Creative and Performance teams, ensuring a coherent narrative before and after the ad click.

• Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job • Translate performance data into creative direction, analyzing what's working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs • OwnSee creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life • Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action • Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expand test coverage testing surface • Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion • Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that determines how fast the creative layer can move • Build and maintain a competitive creative intelligence practice, staying current on what's working in the market, particularly in health and wellness • Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel • Ensure all creative output meets healthcare advertising guidelines and platform policies