• Develop and execute distribution sales strategies to achieve revenue, margin, and growth targets • Lead, coach, and manage a team of distribution sales representatives, including goal setting, performance management, and professional development • Build and maintain strong relationships with key retail accounts, regional chains, and independent hobby shops • Track and report on sales KPIs including revenue, margin, account growth, and rep performance

• Own and drive the enterprise new business sales strategy to exceed ARR targets • Lead, coach, and inspire a team of 5–7 enterprise AEs, instilling a culture of performance, accountability, and collaboration • Build C-level relationships with target accounts, positioning the company as a strategic partner • Align account and territory plans with company growth priorities and market opportunities • Collaborate cross-functionally with marketing, product, and account management teams to ensure a seamless go-to-market approach • Deliver accurate pipeline forecasting and performance reporting • Drive new logo acquisition through strategic prospecting, enterprise-level negotiations, and executive engagement • Partner with marketing and SDR teams to optimize lead flow and pipeline conversion • Personally engage on high value pursuits and complex enterprise deals • Recruit, develop, and retain top enterprise sales talent to maintain a high-performance team • Deliver ongoing coaching, training, and professional development opportunities • Foster a winning, growth-oriented culture that celebrates success, collaboration, and innovation

• Maximize the effectiveness and productivity of sales and service employees through differentiated sales and service employee technology platforms • Work with Directors, Senior Specialists, and other partners to define and guide the evolution of sales and service platforms • Deliver on a wide range of workstreams involving sales and service platforms to optimize performance of US Banking distribution channels • Lead or participate in business initiatives of varying sizes and complexities • Assist in development and implementation of strategy for sales and service platforms • Ensure effective integration of platform change efforts with distribution strategy • Conduct independent analysis and assessment to resolve strategic issues

• Developing and executing strategic sales plans to meet company objectives and exceed sales targets. • Managing the full sales cycle: communicating with leads, scheduling meetings, closing deals, following up, upselling, and handling all activities that drive revenue growth. • Monitoring and analyzing key sales performance metrics, providing regular insights and reports to senior leadership. • Designing and implementing business strategies that expand our customer base and strengthen market presence. • Communicating the progress of monthly and quarterly initiatives to both internal teams and external stakeholders. • Building and nurturing strong, long-term client relationships. • Ensuring timely and successful delivery of solutions aligned with customer expectations. • Collaborating with marketing, onboarding, finance, and legal teams to refine and improve the entire customer journey—from lead generation to account management. • Forecasting and tracking key account metrics, including quarterly results and annual targets. • Staying ahead of emerging markets, new product developments, and competitor movements.