• Own and grow the Mercedes-Benz business through assortment strategy, catalog optimization, profitability management, chassis platform expansion, and customer experience improvements • Balance revenue, margin, inventory, and customer considerations to drive long-term business performance • Define and execute strategic priorities that strengthen market position and customer experience • Drive platform and Marketing Penetration Strategy execution, including assortment expansion or rationalization, fitment optimization, and lifecycle management • Identify growth opportunities through customer insights, market trends, competitive analysis, and vendor partnerships • Partner with Content Production, Digital Marketing, and Promotional Marketing to strengthen assortment, improve customer experience, and grow market share • Lead and develop the Mercedes Product team through clear prioritization, accountability, operational rigor, coaching, and cross-functional collaboration • Drive initiatives focused on: Catalog optimization and fitment quality, Attribute and content improvements, Curated kits and upfitting opportunities, Product findability and merchandising improvements • Advocate for the customer throughout the shopping experience • Support initiatives that improve conversion, customer trust, and technical education through richer product experiences and merchandising strategies

• Accountable for client media strategy from pre-sales through campaign completion. • Lead the evaluation, scoping, and qualification of opportunities ensuring each plan aligns with Choozle’s product capabilities, inventory access, audience strategy, and target margins before activation. • Maintain strategic ownership through execution by leading the Integrated Media Solutions (IMS) team. • Guide and mentor Integrated Media Specialists to translate approved strategies into high-performing campaigns, ensuring seamless implementation, ongoing optimization, and measurable client outcomes. • Partner directly with SADs and AEs during early-stage planning initiatives to audit, scope, and qualify client briefs, ensuring proposed strategies fit seamlessly into Choozle's product offerings and tech stack capabilities. • Collaborate with Revenue Team Leadership to structurally review margin health. • Audit and police inventory performance across active campaigns to eliminate metric-inflating traffic.

• Directs enterprise experience optimization and adoption for customer experience (CX) performance platforms to ensure technology investments translate into sustained operational value. • Leads the business-side strategy for adoption, governance, optimization, and value realization across platforms including Verint WFM, QM, AQM, Speech and Text Analytics, Performance Management, Operations Manager, telephony platforms, and future CX enablement tools. • Partners cross-functionally to align platform configuration, adoption practices, leader routines, and analytics to drive improved performance, visibility, compliance, productivity, and cost outcomes. • Develops and oversees the enterprise experience optimization and adoption operating model aligned with the Performance Enablement Organization (PEO) strategy and business objectives. • Defines governance routines, adoption gates, intake and prioritization processes, decision rights, escalation paths, and sustainment expectations across CX performance platforms. • Leads the business-side adoption and optimization lifecycle for Verint, telephony, and related CX platforms, ensuring business requirements, workflows, leader routines, training, change reinforcement, and readiness criteria are in place prior to go-live or relaunch. • Partners closely with PEO functional leaders (WFM, Quality, Training & Knowledge Management, Reporting & Insights and Vendor Management), CX leadership and technology teams to ensure standards are defined before configuration decisions and to prevent deploy-and-hand-off implementation patterns. • Establishes adoption gates and success measures for each platform and module, including usage, leader behaviors, process compliance, and business outcomes, and ensures relaunches address accumulated adoption debt such as shadow processes and inconsistent usage. • Builds trusted relationships with business, operations, and frontline leaders by translating platform capabilities into clear operational value tied to service levels, quality, productivity, coaching effectiveness, utilization, compliance, and cost performance. • Creates and enforces standards for tool usage, workflow design, configuration intent, release readiness, hypercare, and ongoing optimization while defining controlled exception models where business needs require flexibility. • Owns the optimization backlog in partnership with PEO functional leaders, CX leadership and technology teams, identifying drift, configuration misalignment, process gaps, and opportunities to improve adoption and performance. • Partners with Organizational Change Management, Training & Knowledge Management teams to equip CX leaders with practical enablement, reinforcement routines, job aids, and accountability expectations critical to sustaining adoption. • Defines and tracks adoption analytics and value realization metrics beyond training completion, partnering with Reporting & Insights teams to deliver dashboards and executive-ready updates that connect adoption progress to measurable performance outcomes. • Builds, leads, and develops a high-performing Experience Optimization & Adoption team, establishing role clarity, competencies, onboarding plans, operating rhythms, and a culture focused on accountability, collaboration, resilience, and measurable results.

• Define and own the overall service acceptance strategy, governance model, and execution roadmap • Lead and develop a global team of acceptance managers, test leads, and engineers across multiple regions • Establish validation standards, acceptance criteria, and structured test frameworks • Oversee execution of validation activities including regression, interoperability, and performance testing • Ensure acceptance processes meet defined performance requirements, SLAs, and compliance standards • Develop and implement automation strategies for regression and acceptance testing • Coordinate cross-functional teams to ensure alignment across system integration, deployment, and validation efforts • Manage engagement with external partners and ensure successful integration and validation across multiple systems • Drive defect tracking, root cause analysis (RCA), and resolution workflows to ensure high-quality outcomes • Ensure readiness documentation, test results, and acceptance artifacts are complete and auditable • Lead transition of accepted services into operational environments, ensuring stability and readiness • Provide executive-level reporting on acceptance progress, risks, and performance metrics • Drive continuous improvement of validation processes, frameworks, and operational efficiency