Choozle is an independent and self-service digital advertising software platform.
Director, Media Strategy
Location
United States
Posted
1 day ago
Salary
$125K - $150K / year
Seniority
Lead
Job Description
Director, Media Strategy
Choozle
• Accountable for client media strategy from pre-sales through campaign completion. • Lead the evaluation, scoping, and qualification of opportunities ensuring each plan aligns with Choozle’s product capabilities, inventory access, audience strategy, and target margins before activation. • Maintain strategic ownership through execution by leading the Integrated Media Solutions (IMS) team. • Guide and mentor Integrated Media Specialists to translate approved strategies into high-performing campaigns, ensuring seamless implementation, ongoing optimization, and measurable client outcomes. • Partner directly with SADs and AEs during early-stage planning initiatives to audit, scope, and qualify client briefs, ensuring proposed strategies fit seamlessly into Choozle's product offerings and tech stack capabilities. • Collaborate with Revenue Team Leadership to structurally review margin health. • Audit and police inventory performance across active campaigns to eliminate metric-inflating traffic.
Job Requirements
- 7+ years of experience in planning and managing digital media campaigns.
- Deep experience with Google Ads and Meta Business Suite is required.
- Advanced familiarity with The Trade Desk or similar enterprise-level DSPs is highly desired.
- Hold (or are ready to renew) advanced certifications in Google Ads, GA4, and Meta Blueprint.
- Experience in multi-touch attribution (MTA) or Media Mix Modeling (MMM) is a significant plus.
- Elite written and verbal communication skills. You can explain complex programmatic bidding to a novice and high-level ROI strategy to a CMO.
Benefits
- $100 monthly wellness stipend to support what keeps you grounded—mentally, emotionally, physically, spiritually, financially.
- $200 monthly home office stipend to help you set up your perfect space.
- Self-managed time off + 12 paid holidays + paid parental leave + 3 days to volunteer for causes you care about.
- Inclusive paid leave policies—including for miscarriage and abortion.
- 401(k) with a 3% company match, employer contributions into your HSA account, and full access to LinkedIn Learning to support your personal and professional growth.
- Medical PPO & dental at 90% employer-paid, 70% of dependent premiums covered, Medical HDHP covered at 100% for employees and 70% of dependent premiums covered, plus long-term disability, life insurance (up to $50K), and options to customize your plan.
- Access to a robust Employee Assistance Program (EAP) whenever you need it.
- $2,000 employee referral bonus for every successful hire.
- Enjoy flexible schedules that let you balance life and work with ease.
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