• Define and execute the roadmap for a portfolio of personalization and audience products • Lead end-to-end product development—from concept through launch and iteration • Translate IQVIA’s clinical, behavioral, and engagement data into productized insights and targeting solutions • Engage directly with pharma clients, agencies, and internal commercial teams to validate product-market fit • Support go-to-market strategy, including positioning, packaging, and pricing of products • Serve as the connective layer across product, engineering, data science, and commercial teams

• Own the execution‑level product ownership of Agentic AI solutions across Proof of Concept, MVP, and Production • Translate business needs and product intent into agent‑ready user stories, workflows, and acceptance criteria • Own and maintain the Agentic AI product backlog, ensuring clarity, readiness, and alignment with delivery constraints • Define and enforce Definition of Ready and acceptance standards suitable for autonomous and human‑in‑the‑loop agent workflows • Drive backlog prioritization and refinement, balancing agent capabilities, evaluation readiness, non‑functional requirements, and delivery feasibility • Partner with AI Product Managers to support MVP scope and sequencing decisions, ensuring feasibility and readiness against value hypotheses and success KPIs • Collaborate closely with Architecture, Engineering, and UX to shape agent behavior, orchestration patterns, guardrails, and exception handling early in the lifecycle • Act as the primary execution‑time product contact for engineering teams, clarifying intent, resolving scope questions, and validating delivered outcomes • Own story acceptance and UAT, ensuring delivered agent behavior meets defined success criteria, quality expectations, and regulatory requirements • Manage the post‑release backlog for enhancements, defects, and agent tuning, informed by telemetry, user feedback, and operational insights

• Design the strategy and roadmap for evolving ranking rules and monetization products. • Translate complex business objectives into logical requirements for engineering and data teams. • Continuously analyze the performance funnel and the impact that ranking changes have on overall revenue and the sellers ecosystem. • Ensure a culture of experimentation, isolating variables to understand the true impact of each change on visibility and conversion. • Align expectations with stakeholders in commercial, pricing, and operations teams.

• Run the day to day - lead agile rituals for marketing engineering workstreams (planning, backlog refinement, reviews/retros) across a global team. • Own, groom, and prioritize backlog for Marketing Engineering initiatives aligned to the Marketing PM’s roadmap. • Write detailed user stories, tasks, and acceptance criteria that accurately reflect business goals and user needs. • Partner with developers, stakeholders, UX/UI designers, Product, and content strategists to deliver initiatives end-to-end. • Support feature and content delivery for aapc.com, including templates, landing pages, navigation updates, conversion improvements, and technical SEO needs. • Act as the primary day-to-day liaison between Marketing Engineering and stakeholders in Marketing, the larger Product organization, Content, Design, and Engineering groups. • Help maintain strong agile/product hygiene (clear definitions of done/ready, healthy backlog, visible progress).