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Marketing Automation Manager
Location
Alabama + 31 moreAll locations: Alabama | Arizona | Florida | Hawaii | Idaho | Iowa | Kansas | Kentucky | Louisiana | Maine | Nebraska | New Hampshire | New Mexico | North Carolina | North Dakota | Ohio | Oklahoma | Maryland | Massachusetts | Michigan | Mississippi | Missouri | South Carolina | South Dakota | Tennessee | Texas | Utah | Vermont | Virginia | West Virginia | Wisconsin | Wyoming
Posted
17 hours ago
Salary
$64.3K - $102.9K / year
Seniority
Senior
Job Description
Marketing Automation Manager
SNHU Careers
• Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud). • Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset. • Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business. • Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud. • Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions. • Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR. • Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization. • Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements. • Other responsibilities as assigned
Job Requirements
- 3 years of marketing automation experience and managing marketing technology solutions
- 2 years of CRM experience
- Bachelor's degree
- Experience understanding and anticipating dependencies across complex systems.
- Experience communicating complex ideas and processes to business stakeholders.
Benefits
- High-quality, low-deductible medical insurance
- Low to no-cost dental and vision plans
- 5 weeks of paid time off (plus almost a dozen paid holidays)
- Employer-funded retirement
- Free tuition program
- Parental leave
- Mental health and wellbeing resources
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