• Create and implement a customer expansion and cross-sell marketing strategy aligned with targeted and overlapping customer segments, common use cases, and product integrations within the Perforce DevOps portfolio. • Ability to work in diverse customer-facing scenarios (technical user to C-level personas) to craft case studies, award nomination success stories and inject into cross-sell and solution level messaging to build credibility and demonstrate value. • Design and launch event strategies, both in-person and virtual, that provide our go-to-market teams with opportunities to promote to existing customers, our product and solution vision and strategy, as well as specific new features upcoming, ensuring customers recognize the value of the Perforce portfolio – both individual product value as well as the value of adopting multiple Perforce products across the software delivery lifecycle. Run & execute customer events from concept through to completion. Collaborate with Corporate Marketing on any digital marketing programs that promote and drive attendance to the customer events. • Scale and track Customer Advocacy programs into a repeatable engine for customer stories, reviews, and reference recruitment. Develop both internal and external playbooks and toolkits to standardize processes for customer outreach, logo usage, reviews, award nominations and case study approvals. • Leverage data to build customer segments, identify cross-sell opportunities, and personalize content based on product usage patterns, industry trends, and business goals. • Partner with product marketing and sales to develop playbooks, messaging, and collateral that support solution and cross-sell motions. • Track campaign performance, customer engagement, and pipeline influence to demonstrate marketing impact and iterate on tactics. • Align solution selling and cross-sell efforts with customer onboarding, adoption, and renewal cycles to ensure seamless engagement and relevant timing.

Vice President of Marketing Location: New York, NY (Hybrid, 4x Week In-Office) Reporting to: Founder & CEO Department: Marketing Salary: $180,000 - $280,000 annually, based on experience About Bubble: Bubble is rewriting the rules of skincare. Since launching in 2020, we’ve become one of the fastest-growing skincare brands in the U.S.—rooted in derm-developed formulas, clinical efficacy, and a radically joyful brand voice that speaks to a generation. We’re now in 17,000+ retail doors across Target, Ulta, Walmart, CVS, Boots UK, Priceline AU, Shoppers Drug Mart, and Sephora Middle East, with a passionate community of millions driving us forward. We’re looking for a Vice President of Marketing to lead the next chapter of Bubble’s growth. This is a rare opportunity to shape one of the most disruptive, culture-defining brands in beauty today. Role Overview: As VP of Marketing, you’ll be both strategist and operator — a true player-coach. You’ll set the direction for Bubble’s global marketing while rolling up your sleeves to make sure it comes to life with excellence. Reporting directly to the Founder & CEO, you’ll be responsible for scaling Bubble from $100M+ to $500M+ while keeping our brand DNA intact. This role requires someone who has done it before — not just developed great ideas, but actually executed and proven how marketing drives measurable growth in beauty/CPG. Key Responsibilities: - Set and Execute Global Strategy: - Work closely with the Founder to shape Bubble’s brand strategy, annual calendar, and campaigns - then own execution across paid media, social, PR/communications, retail marketing/VM, partnerships, and brand activations. - Scale Growth Efficiently: - Drive awareness, consideration, and conversion across cohorts through segmentation, targeting, and performance-driven paid media. - Build Retail Impact: - Develop best-in-class retail activations and media partnerships (Target, Ulta, Boots, Sephora ME, etc.) that drive measurable lift in traffic, trial, and ROI. - Make PR a Business Driver: - Elevate Bubble’s voice in culture and skincare with strategic PR, influencer partnerships, and external activations that translate into awareness and market share. - Lead Breakthrough Campaigns: - Deliver integrated, creative, and culturally relevant brand storytelling that wins with Gen Z/Gen Alpha, while deepening credibility and consideration with older consumers. - Drive Launches that Stick: - Bring new products to market with 360° strategies that spark trial, fuel conversation, and sustain demand. - Be Data & KPI-driven: - Build a marketing measurement framework; set, track, and optimize KPIs across paid, retail, PR, and brand campaigns. Review analytics weekly to adjust spend, creative, and channel mix for maximum ROI. - Lead + Do: - Inspire and mentor an A+ marketing team while personally driving execution when needed — balancing big-picture leadership with hands-on action. - Operate as a Key Exec: - Partner with the CEO and leadership team on brand positioning, international growth, and long-term strategy. Who You Are: - Experienced leader: 10+ years in marketing, with leadership roles in beauty, CPG, or disruptive consumer brands; proven track record scaling a brand from $100MM to $500MM+. - Full-stack marketer: Hands-on experience across paid media, PR/communications, retail marketing, creative, and digital — and the ability to integrate them seamlessly. - Player-coach: Equally comfortable managing and mentoring teams and executing directly; you don’t just write briefs, you make things happen. - Performance-minded operator: Data-obsessed with proven experience building KPI dashboards, reviewing analytics, and turning insights into optimized strategies that deliver measurable business results. - Cultural storyteller: A sharp creative instinct and strong POV on how to make brands culturally relevant and loved. - Global mindset: Experience operating across international markets is a plus. - Builder mentality: Thrives in entrepreneurial, fast-growth environments. Why Join Bubble At Bubble, you’ll be part of a small, fast-moving leadership team rewriting what it means to build a skincare brand. You’ll have the opportunity to: - Shape one of the most exciting, fastest-growing brands in beauty. - Work at the intersection of culture, community, and commerce. - Lead marketing for a company disrupting mass skincare, already surpassing legacy players in Gen Z market share. - Be part of a leadership culture that blends creativity, accountability, and execution. Bubble is more than skincare — it’s a movement built on joy, trust, and community. If you’re ready to scale a disruptive brand into the next global leader, we’d love to meet you.

• Managing the end to end of our marketing function • Looking after, and iterating on the Marketing funnel and KPI dashboard • Owning our marketing strategy, and driving customer acquisition • Creating and owning the marketing calendar • Working across the company to create collateral, videos, bringing together events • Be up for building a small and powerful team once settled in

• Own the full marketing strategy and function, setting the vision, roadmap, and operating cadence for a 10-person team • Drive enterprise pipeline generation through integrated campaigns across paid, content, events, ABM, and partner channels • Lead go-to-market for new products and market segments, working tightly with Product and Sales on positioning, launch readiness, and enablement • Evolve Nabla's brand positioning as we move upmarket — from clinician-loved tool to enterprise-grade platform • Build and manage a high-performance team: hire, coach, and develop talent across brand, PMM, demand gen, content, and field marketing • Establish and own marketing's contribution to pipeline KPIs, with rigorous reporting to leadership and the board • Partner with Sales leadership on account-based strategies, sales enablement, and revenue alignment • Oversee events strategy — from national healthcare conferences to customer summits — coordinating internal and external stakeholders • Manage agency and vendor relationships across creative, PR, digital, and analyst relations