• Execute data entry and setup of digital promotions and campaign content within the eCommerce platform. • Perform routine website quality assurance (QA) checks to validate promotional execution, pricing accuracy, and content consistency. • Maintain website content accuracy, ensuring promotional banners, landing pages, collections, and product details are displayed correctly. • Support promotional launches, events, and seasonal campaigns, including evening and weekend deployment as required. • Maintain product and promotional data across retail markets with a high degree of accuracy. • Assist in market-specific updates to ensure localized campaigns, themes, and content align with regional strategies. • Compile competitive and market research findings into organized reports for internal teams. • Support basic web analytics tracking to monitor promotional performance and report insights. • Coordinate tasks with internal teams (retail marketing, ecomm, merchandising, retail operations) to ensure timely and accurate digital execution. • Assist with ongoing website optimization and digital marketing efforts. • Provide ad hoc administrative and project support as needed.

• Lead the evolution of direct-to-consumer e-commerce strategy and optimize Shopify Storefront(s). • Own the end-to-end ecommerce experience and revenue growth across Shopify Plus DTC storefronts. • Blend performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine. • Own full-funnel site performance: landing pages, PDPs, cart, and checkout. • Lead mobile-first UX/UI optimization across devices. • Build and execute a CRO roadmap with A/B tests and prioritized hypotheses. • Identify site friction points using heatmaps, session recordings, and analytics. • Partner with UX/UI design and development to implement friction-reducing changes. • Ensure merchandising consistency across Shopify and landing pages. • Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions. • Define, track, and lead improvements in ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTV. • Collaborate with cross-functional teams to drive site readiness for new product launches and promotional campaigns. • Directly manage e-commerce contributors across development, UX, SEO/GEO, building and mentoring a high-performing e-commerce team.

• Design, build, and iterate on paid landing pages across formats including:** long-form sales pages, offer pages, advertorials, listicles, quizzes, and hybrid PDPs • Translate growth strategy and direct-response principles into polished, conversion-focused page experiences • Ensure every page blends premium trust-building health branding with performance-first design • Apply proven conversion psychology levers:** urgency, scarcity, risk reversal, testimonials, guarantees, authority, and price anchoring • Structure pages with storytelling flow:** problem → agitation → solution → proof → offer → CTA • Balance aggressive performance marketing with credibility and compliance required in health/wellness • Rapidly design multiple variations for A/B testing — speed of iteration matters • Collaborate with CRO strategists, copywriters, and media buyers to launch bold funnel experiments • Design modular components that can be tested, swapped, and scaled quickly • Understand which performance metrics actually inform impactful design decisions • Use behavioral and funnel data to diagnose friction points and conversion drop-offs • Interpret results from tools like GA4, Shopify analytics, heatmaps, scroll depth, session recordings, and experiment dashboards • Measure and quantify design impact through metrics such as:** CVR, ROAS, CPA, AOV, LTV, bounce rate, click-through rate, and engagement depth • Turn data insights into clear design actions:** stronger hierarchy, clearer CTA framing, improved offer presentation, better trust stacking • Communicate results in terms of business outcomes, not subjective design feedback • Partner closely with paid media, retention, and product teams to ensure funnel cohesion from click to checkout • Work with developers to bring pages to life with pixel-perfect execution and mobile-first optimization • Support ongoing creative testing with reusable templates and performance-focused design systems

• Own customer acquisition across all channels: paid social, paid search, SEO, email, content, and website • Plan, execute, and optimize paid campaigns with a focus on CAC, ROAS, and conversion • Continuously test and iterate - creatives, audiences, landing pages, messaging - to improve performance • Build and optimize the end-to-end customer journey from first touch to repeat purchase • Develop email/SMS lifecycle marketing to drive retention and LTV • Analyze performance data daily and make rapid decisions to scale what works • Collaborate with BioDAOs to craft compelling product stories and launch campaigns • Manage and grow organic channels including social media, SEO, and community • Support international fulfillment setup as we scale into new markets