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Global Integrated Campaigns Manager
Location
United States
Posted
1 day ago
Salary
$119.2K - $125K / year
Seniority
Senior
Job Description
Global Integrated Campaigns Manager
LastPass
• As a senior individual contributor on the Global Campaigns team, you will define and evolve integrated global campaign strategy to deliver measurable pipeline and revenue impact. • You will own end-to-end campaign execution, shaping scalable frameworks that connect Field, Partner, Product Marketing, Sales, and Customer Experience to drive growth and maximize business outcomes across regions. • Drive cross-functional development and execution of global campaign strategies aligned with business objectives, owning pipeline contribution targets and campaign-driven revenue outcomes across regions. • Deliver quarterly global end-to-end campaign plans covering strategy, messaging, segmentation, tactic mix, budget, enablement, and performance KPIs. • Establish best practices and scalable models for integrated, multi-channel demand programs. • Build integrated, full-funnel multichannel programs — from lead generation through close — anchored in compelling storytelling across the buyer journey. • Design and execute scalable ABM programs across 1:few and 1:many motions, using digital engagement, personalized content, events, and direct mail to influence stakeholders in target accounts. • Apply a data-driven approach to continuously optimize campaigns, making strategic tradeoffs across channels, audiences, and investments to maximize outcomes. • Drive cross-functional alignment with Field Marketing, Partner Marketing, Sales, BDR/SDR, and Customer Success to ensure consistent global execution and improve lead-to-revenue outcomes. • Collaborate with Marketing Operations, Sales Ops, and Analytics to advance attribution, lead scoring, dashboards, and campaign measurement standards.
Job Requirements
- Proven experience building integrated, multi-channel B2B demand generation and ABM campaigns, with clear ownership of strategy, execution, and performance measurement.
- Proven track record of driving measurable pipeline impact and contributing to revenue growth through global or regional campaigns.
- Proficiency with Martech tools (e.g., Marketo, Salesforce, 6sense) and strong data literacy for campaign attribution, lead scoring, reporting, and optimization.
- Deep understanding of buyer journeys, lifecycle stages, and buying groups, applied to campaign strategies that generate pipeline and accelerate deals.
- Ability to operate independently, define new approaches, and distill complex marketing strategies into clear, actionable plans.
- Demonstrated ability to influence cross-functional stakeholders and align teams around shared business goals.
- Strong track record of building high-performing, repeatable programs that scale globally and deliver meaningful pipeline and revenue results.
- Adaptable to fast-moving tech environments, able to shift priorities quickly while maintaining structured execution.
- Experience in B2B SaaS, ideally within cybersecurity or IT-focused markets (great but not required).
- Familiarity with BI and data enrichment tools (e.g., Tableau, ZoomInfo) (great but not required).
- Strong writing and content development skills for campaign and enablement assets (great but not required).
Benefits
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Motivosity
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
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