• Building, testing and refining our NC strategy • Developing integrated programs across field events, channel and digital campaigns • Working with global digital team to build a world class new customer demand engine • Identifying pipeline gaps and deploy targeted programs to create qualified opportunities • Ensuring structured follow-up with SDR and sales teams to maximize conversion • Developing and executing joint demand generation initiatives with strategic channel and alliance partners • Collaborating with Channel Marketing leaders (primary marketing PCOs) to align strategy, planning, and execution support of regional sales and channel objectives across NC accounts • Aligning marketing investments to partner performance and regional revenue priorities • Owning reporting on new logo pipeline, partner-sourced pipeline • Analyzing program performance, conversion rates, and ROI to optimize investment • Refining campaign mix based on pipeline data and market feedback

• Analyse markets, competitors, and traffic sources to identify opportunities for new funnels, creatives, and growth experiments (funnel before user registration) • Translate insights into actionable hypotheses and prioritise tests with clear success metrics • Collaborate with brand, performance, and product teams to ensure marketing initiatives align with business goals • Leverage AI tools and automation to accelerate research, reporting, and creative production • Prepare regular reports and growth playbooks summarising market findings, test learnings, and next steps

• Serve as lead and key point person on Daisy’s local marketing planning, execution, and optimization to drive consistently growing year-over-year sales, increased profitability, and data-driven insights for Daisy’s branches nationwide • Drive powerful omnichannel campaigns in local markets while also creating the tools for franchisees to develop their campaigns, such as geofenced digital marketing, social media, direct mail, and segmented re-engagement email campaigns • Lead SEO strategy for regional campaigns, including keyword research, on-page optimization, and content planning • Manage paid search campaigns (i.e., Google Ads, Bing, etc.) to drive qualified traffic conversions • Leverage Microsoft Dynamics CRM to segment audiences, track campaign performance, and align marketing efforts with sales activities • Establish performance expectations and KPIs, monitor progress and results on an ongoing basis • Constantly seek creative ways to enhance Daisy’s marketing systems and processes; always learning, finding best practices in one location to apply to others – and then to scale • Regularly provide relevant business and financial analysis of key items, trends, and campaign results to internal leadership, including marketing trends by category or geography and sales/profit results generated by specific marketing activities • Plan, produce, and execute communication, meetings, and calls with branch leaders and sales teams to ensure cooperation of cross-functional teams and execution of their local marketing responsibilities • Recognize performance on an ongoing basis; celebrate individual and team accomplishments – driving a culture of collaboration and accountability • Create consistent focus on the right priorities, eliminate roadblocks, and provide solutions to day-to-day problems for staff

• Serve as the main point of contact for our dental clients • Review campaigns, lead flow, and call performance with your clients • Identify opportunities for dental practices to improve marketing ROI • Translate your dental marketing expertise into actionable strategies • Collaborate closely with our creative and advertising teams • Manage an average portfolio of 30–40 dental clients