• Own Starlink’s consumer subscriber growth strategy and execution for Ohio, Michigan, and Indiana • Serve as Starlink’s local market owner, accountable for awareness, acquisition, partnerships, and performance • Execute business development strategies to expand Starlink’s consumer presence across the region • Identify, evaluate, and build new customer acquisition channels • Drive deal execution from opportunity identification through commercial agreements and partner launch • Represent Starlink in external discussions with prospective commercial partners and community stakeholders • Lead local marketing and awareness initiatives • Build Starlink’s brand presence and visibility throughout the region • Collect and synthesize customer and partner feedback to influence product offerings • Track and report on subscriber acquisition performance and partner productivity • Collaborate with sales, product, marketing, operations, engineering, and finance teams • Develop and execute pilots and growth experiments to identify high-performing acquisition channels

• Own acquisition and subscriber journey. • Define the user journey to drive paid subscription conversion onsite and via email. • Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition. • Develop robust lifecycle communications including welcome, retention, and winback series. • Partner with the City Cast membership manager to develop and run ad hoc membership campaigns across email, website, social and podcast messaging. • Partner with editorial and audience teams to promote subscriber benefits such as original paywalled content, member events, swag, etc. • Write or closely direct copy for all acquisition touchpoints including website, newsletter in-podcast CTAs. • Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth. • Translate data into clear recommendations and share findings with key stakeholders. • Stay current on industry best practices around personalization, segmentation, and platform capabilities.

• Build and pilot the first acquisition system for FORREST • Turn the brand universe into a measurable and scalable acquisition strategy • Work directly with the founders to define tests, investments, performance measurements, and growth strategies • Build a 90-day digital acquisition plan for the launch • Define the right channel mix including Meta Ads, Google Search, Google Shopping, Performance Max, retargeting, CRM, newsletter, content and collaborations • Structure the acquisition funnel from traffic to conversion • Identify and test relevant creative angles for FORREST • Work with creative teams to brief and evaluate performance assets • Coordinate media buying, CRM, tracking and creative specialists • Set up a reporting system • Analyse CAC, ROAS, conversion rate, average order value, cost per lead, email sign-ups and margin impact • Recommend budget allocation and scaling decisions • Help improve the e-commerce journey including landing pages, product pages, storytelling, checkout and post-purchase flows • Translate learnings into weekly decisions

• Own 3–5 paid channels end-to-end — launch, scale, and optimize campaigns to hit subscriber and ROI goals. • Manage bidding, budgets, and audience targeting, adjusting strategy as performance and platform conditions shift. • Assess and test new channels, partners, and ad formats — always asking what the next big channel for us could be. • Make decisions on a lifetime-value basis, not just front-end cost — LTV-based thinking is core to how this role operates. • Understand how each channel feeds the broader subscription funnel • Bring testing ideas across the full funnel — copy, product, offers, instant-upgrade flows, pricing — not just inside the ad platform. • Use data rigorously to identify opportunities others miss, and translate them into action. • Lead creative generation for your channels — a wide variety of ads, formats, and angles. • Test into what works and iterate quickly; comfortable writing and testing your own ad copy • Be highly data fluent — measure and analyze performance across channels and surface actionable insight. • Understand our tools and data flow well enough to spot when something isn’t tracking or behaving as expected. • Run rigorous, well-structured tests with a relentless drive to beat the control. • Use AI tools daily across creative generation, copywriting, data analysis, and more to move faster and test more. • Partner with our tech team to build and improve AI workflows and automations for your channels as they automate parts of channel management. • Bring a point of view on where AI can take on routine execution and where human judgment still wins, and help us draw that line as the tooling matures. • Stay current on AI capabilities relevant to paid media, creative, and analytics, and bring the best of it back to the team.