Role Description You lead the content team at Rankings.io and own the system that produces accurate, compliant, on-brand, high-performing legal content at scale. You build, coach, and develop the content managers and writers, set the standard for what good looks like, and create a culture where people do their best work and own their results. You own the editorial quality system and the final escalation path — ensuring the team has the standards, training, workflows, and accountability to produce excellent work consistently, without quality depending on you personally catching every issue. You don’t set content strategy or decide what gets written; you make sure the team that writes it is strong, and that what it produces performs and is right for the client every time. This is not a fit for someone who wants to personally write most of the content, operate primarily as an SEO strategist, or be the only person capable of catching quality issues. This role is for someone who builds the team, systems, and standards that make quality repeatable. What You Own - The content team — the content managers and writers, including the EEAT Content Manager. Their performance, growth, and consistent output against standard are yours. - Team development — coaching writers, editors, and managers, building their skills, and growing the next layer of editorial leadership so the team gets stronger over time. - People management rhythms — regular 1:1s, direct feedback, performance management when needed, hiring support, onboarding, role clarity, and growth paths for the content team. - Team culture and morale — a healthy, accountable, high-standard environment where people issues get surfaced and resolved at your level, not escalated upward. - The editorial quality system — the standards, workflows, training, and accountability that produce clean, consistent execution across every page type, so quality doesn’t depend on you personally reviewing everything. - Content accuracy and compliance — correct brand names every time, accurate client-specific information on every page, adherence to legal marketing and advertising laws, and legal information that is relevant and correct for the client’s practice area and jurisdiction. - Brand fidelity — every piece matches the client’s tone, voice, and brand before it leaves the building. - Content effectiveness — that what we publish performs in both traditional organic search and AI-driven search, and follows SEO best practices. - The content standards and SOPs that govern how the team writes, edits, and reviews — kept current as the landscape shifts. Your Number - Primary: Content quality and execution health — first-pass QA rate, post-publish error rate (wrong or missing brand names, incorrect client-specific information, legal-marketing or legal-accuracy issues), brand and compliance accuracy, and consistency against documented standards. This is what the role directly controls. - Supporting: Content performance vs. roadmap targets — the share of published content that achieves its intended SEO/visibility outcome (ranking movement, qualified organic traffic, AI-search citation) within the expected window. How you do the Job - You lead people. You run a team of content managers and writers — you coach them, develop them, hold them to a standard, and handle the performance and culture work that comes with that. - You own the quality system. Rather than personally catching every issue, you build the standards, workflows, training, and accountability that let the team produce excellent, accurate, on-brand, compliant work consistently. - You work primarily in: - Claude — your primary work surface for editorial judgment, quality governance, and accuracy and compliance review. - ClickUp — where content work and team tasks live; you direct, review, and manage your team through it rather than chasing status manually. - Notion — the doctrine library where content SOPs and standards are documented and kept current. - Ahrefs — to ground content performance review in real data. - You know SEO well enough to hold content to best practice, and you know legal marketing and advertising rules well enough to catch what a writer or strategist would miss. AI-Native Requirements - Owns the quality bar for what AI ships — governs the output of the article-drafting and content-qa skills, routing clean passes efficiently and personally governing the escalation and writer-feedback loop where AI surfaces problems. - Uses AI to enforce accuracy and compliance at scale — directs Claude to check for missing or incorrect brand names, client-specific detail errors, and legal-marketing red flags rather than relying solely on manual line-by-line review. - Uses Claude to surface quality patterns and recurring error types across the portfolio before doing manual analysis. - Directs Claude via ClickUp and Ahrefs to pull client data, brand details, and ranking signals without manual copy-paste. - Flags recurring content-workflow and QA bottlenecks to AI Ops for automation rather than absorbing manual workarounds. - Treats content built to perform in AI-driven search as a standard expectation, not an experiment — and makes sure the team knows how to meet it. Success Looks Like - At 6 months: The content team operates against a documented, current standard, and post-publish accuracy and compliance errors have dropped to near zero. - At 6 months: Team-level people and performance issues are being surfaced and resolved at your level. - At 12 months: Has developed the content managers and writers measurably — stronger output, clearer ownership, and at least one person grown into more responsibility. - At 12 months: Has built a team culture where the bar is self-sustaining — quality, accuracy, and brand fidelity no longer depend on you catching everything personally. - At 12 months: Client content is demonstrably performing in both organic and AI-driven search, with the team producing it consistently and on standard. Qualifications - Proven people leadership — you have built, coached, and developed a content or editorial team, managed performance directly, and owned the culture of a group. - Strong editorial command — you set a clear quality standard and hold a team accountable to it, across tone, accuracy, and brand. - Working knowledge of SEO and of legal marketing and advertising rules — enough to hold content to best practice and catch compliance and legal-accuracy issues. - Holds a high personal bar and refuses to let content go out merely adequate, off-brand, or unverified. - Bias toward action and follow-through — owns outcomes and team issues alike, moves decisions forward, and doesn’t wait to be chased. - Embraces and drives change — acts through ambiguity rather than waiting for perfect conditions. - Fluent and eager with AI tooling — sees automation as how the team operationalizes speed and quality at scale. Benefits - Starting Salary of $90,000; with compensation commensurate with experience - Fully Remote - Unlimited PTO - $100 Wellness Reimbursement Program - Quarterly training stipend for Professional Development - 401(k) with 3% Employer match (Safe Harbor) - 100% Employer-Paid Health Insurance What to Expect in the Interview Process - Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI. - One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. - Introductory Zoom Interview: Candidates who move forward will meet with the Hiring Manager(s) for a live Zoom interview. - Leadership Interview: Candidates advancing to the next stage will participate in a Zoom interview with our SVP of Digital Performance and Chief Operating Officer. - Executive Interview: Finalists will meet with our CEO or President for a final Zoom interview.

• Own end-to-end social content planning and execution across Instagram Reels, carousels, Stories, and repurposed Facebook content — maintaining a baseline of 12+ finished pieces per weekday with a goal of scaling to 20+. • Transform raw inputs from the founder — talking-head videos, b-roll, product lists, and voice notes — into polished, on-brand posts optimized for saves, shares, and affiliate link clicks. • Build and optimize repeatable production systems using AI-assisted workflows (hooks, captions, repurposing, light research) to increase speed, output quality, and overall content throughput. • Manage the publishing calendar and last-mile execution: uploading, tagging, linking, and scheduling content across platforms so nothing falls through the cracks. • Monitor performance data including views, reach, saves, shares, link taps, and affiliate revenue, and translate insights into clear, actionable content pivots. • Maintain consistent brand voice and aesthetic across all content — distinguishing what feels authentically on-brand from what feels generic or off-target. • Collaborate with the VA/EVA for asset organization, tracking link management, simple uploads, and basic community support as workflows scale. • Leverage AI tools proactively to multiply output while ensuring all final content remains warm, human, and aligned with the founder's established voice.

Role Description We are looking for a creative and detail-oriented Content & Brand Specialist to help strengthen the market presence of our pool systems, water treatment, and water filtration brands. In this role, you will create compelling content and brand experiences that communicate the value of our products and solutions to distributors, dealers, contractors, engineers, commercial facilities, and end-users. You will work closely with marketing, sales, and technical teams to transform complex product information into engaging and customer-focused content that supports brand awareness, lead generation, and business growth across Australian and international markets. - Develop and manage content strategies that support brand awareness, lead generation, and customer engagement. - Create high-quality content including website copy, blogs, case studies, brochures, product sheets, email campaigns, and social media content. - Ensure brand consistency across all marketing channels and customer touchpoints. - Collaborate with product, sales, and technical teams to translate complex information into customer-friendly content. - Manage content calendars and campaign deliverables. - Support SEO initiatives through content optimization and keyword-focused content creation. - Assist in maintaining and enhancing company branding and visual identity standards. Qualifications - Bachelor's degree in Marketing, Communications, Journalism, English, or related field. - 1-3 years of content marketing, copywriting, or brand management experience. - Fresh graduates are welcome to apply. - Excellent written and verbal English communication skills. - Strong copywriting, editing, and storytelling abilities. - Experience creating B2B marketing content. - Familiarity with SEO content best practices. Requirements - Experience writing for technical, industrial, engineering, or water treatment industries. - Experience supporting Australian or international markets. - Basic graphic design skills using Canva or Adobe Creative Suite. - Familiarity with CMS platforms such as WordPress. Benefits - 13th Month pay - Paid time off (PTO) for Sick Leave, Vacation Leave, Emergency Leave - Maternity or Paternity leave - HMO upon regularization - Life insurance upon regularization - MediCash for personal and dependents use - Rice, clothing, laundry, and meal allowance - Achievement Allowances - Birthday Treats - Company Events and Treats - Online trainings/Webinars - Career advancement and promotion opportunities Company Description You will be working with a well-established Australian company specializing in pool systems, water treatment solutions, and water filtration products. Serving both residential and commercial markets, the business partners with distributors, dealers, retailers, builders, engineers, contractors, and large facilities across Australia. The company is committed to delivering high-quality water management solutions while fostering long-term relationships with customers and industry partners.

Role Description - Du erstellst eigenständig Grafiken und visuelle Assets für unser E-Mail-Marketing und verantwortest den dazugehörigen Redaktionsplan. - Du planst, gestaltest und postest unseren Content auf Instagram und weiteren Social-Media-Kanälen, von der Idee bis zur Veröffentlichung. - Du produzierst Bildmaterial überwiegend mit AI-Tools (Midjourney, Gemini, Artlist) und bringst es mit Photoshop und Illustrator auf Brand-Niveau. - Du arbeitest KPI-orientiert: Du verstehst, wie deine Creatives performen, und optimierst auf Basis von Performance-Daten (CPM, CTR, ROAS). - Du organisierst deine Aufgaben strukturiert über Asana und stimmst dich eng mit dem Performance-Marketing-Team ab. Qualifications - Sicherer Umgang mit Adobe Photoshop und Illustrator, das ist für uns Grundvoraussetzung. - Erfahrung mit AI-Tools zur Bild- und Content-Erstellung (z. B. Midjourney, Gemini, Artlist) oder hohe Lernbereitschaft in diesem Bereich. - Grundkenntnisse im Performance Marketing: Du kennst die wichtigsten KPIs und kannst in Creative-Gesprächen datenbasiert mitreden. - Eigenständige, strukturierte Arbeitsweise, du brauchst kein Micromanagement. - Gespür für Bildsprache, Ästhetik und das, was auf Social Media funktioniert. - Sehr gute Deutschkenntnisse in Wort und Schrift. - Wohnsitz im Raum Stuttgart, die Stelle ist 100% remote, für Teamtage und Shootings solltest du aber in der Nähe sein. Benefits - 100% Remote - arbeite, wo du am produktivsten bist. Für gelegentliche Teamtage und Produkt-Shootings wünschen wir uns deinen Wohnsitz im Raum Stuttgart. - Corporate Benefits – Rabatte bei zahlreichen Partnern. - Ein Bettwäscheset gratis – damit du weißt, wofür du arbeitest. - Mitarbeiterrabatt – in unserem Onlineshop. - Ein wachsendes Unternehmen mit flachen Hierarchien und echter Gestaltungsfreiheit. - Moderne Tools und ein AI-first Workflow – wir arbeiten am Puls der Zeit.