• Plan, launch, and manage paid ad campaigns on Meta and TikTok to drive lead generation and audience growth • Streamline the customer journey from social media → Linktree → Shopify store, removing friction at every step • Support the build-out of email/SMS marketing — including setting up systems to capture and organize customer data for future campaigns • Help grow the brand's audience across TikTok (primary focus), Instagram, and Facebook • Provide light support on content calendar, scheduling, and posting as needed (creative execution stays in-house) • Support funnel-building for both product sales and the brand's educational/how-to content • Flag and help explore growth opportunities on emerging channels (e.g. YouTube) • As the role grows toward full-time, take on some traditional VA support such as inbox and calendar management

Role Description We are seeking a skilled and experienced Senior Full Stack Developer to join our team. As a Senior Developer, you will be responsible for designing, developing, and maintaining high-quality E-Commerce webstores. The ideal candidate should have a strong background in web development, particularly with: - React JS - Type Script - GraphQL - Rest - Shopify - Remix This is an active opportunity and will support in US Eastern Timezone. Responsibilities: - Design, develop, and maintain E-Commerce webstores according to project requirements and best practices. - Collaborate with designers, product managers, and other stakeholders to understand project goals and translate them into technical requirements and solutions. - Lead the technical implementation of React JS, Type Script, Remix, ensuring code quality, performance, and scalability. - Mentor junior developers, provide code reviews, and share best practices to foster a collaborative and learning-oriented environment. - Stay updated on Shopify updates, new features, and best practices to continuously improve development processes and techniques. - Troubleshoot and debug issues, conduct root cause analysis, and implement effective solutions in a timely manner. - Participate in Agile development processes, including sprint planning, stand-up meetings, and retrospectives. - Contribute to architectural discussions and decisions, providing insights and recommendations based on expertise and experience. - Collaborate with third-party service providers and integration partners to implement and maintain integrations with external systems. - Continuously monitor application performance, identify areas for optimization, and implement enhancements to improve user experience and efficiency. Qualifications - Bachelor’s degree in computer science, Engineering, or related field. - Minimum of 5 years of professional experience in web development. - Must have experience in: - React JS - NextJS - TypeScript - GraphQL - HTML/CSS - Must have professional experience with modern e-commerce engines such as: - Shopify Plus (preferable) - Commercetools - Magento - VTEX - BigCommerce - SFCC - or similar - Knowledge about Shopify storefront environment. - Strong understanding of web technologies, including responsive design, browser compatibility, and performance optimization. - Experience with version control systems, such as Git. - Excellent problem-solving skills and attention to detail. - Ability to communicate effectively with technical and non-technical stakeholders. - Experience working in Agile development environments. - Strong leadership and mentoring skills, with a passion for knowledge sharing and team collaboration. - Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. Benefits - Exciting opportunity to work on innovative projects. - Contribute to the growth of our e-commerce platform. - Collaborate with a talented team of professionals. Company Description Tidal Commerce is committed to creating and maintaining a workplace that is free from harassment and discrimination under the Ontario Human Rights Code. The Company’s policy is not to discriminate against any applicant or employee on the basis of a prohibited ground enumerated by the Ontario Human Rights Code. Tidal welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please advise Human Resources if you require accommodation. Further, it is Tidal's policy to comply with all applicable provincial and federal laws regarding background and criminal record checks in making hiring decisions.

• Manage up to 7 concurrent Shopify and eCommerce projects including: - Shopify builds - CRO initiatives - SEO retainers - Ongoing support engagements • Maintain project timelines, budgets, documentation, and delivery quality • Manage Asana boards, project schedules, risk logs, and change requests • Coordinate cross-functional collaboration between development, design, SEO, and email teams • Ensure projects stay within defined scope and performance expectations • Serve as the primary point of contact for assigned clients • Provide proactive communication and updates via Loom, email, and meetings • Lead recurring review calls and roadmap discussions • Build long-term client relationships focused on trust, transparency, and growth • Identify upsell and retainer opportunities where appropriate • Facilitate weekly delivery meetings and project reviews • Allocate tasks across designers and developers • Conduct QA reviews and enforce agency standards • Support junior team members through mentorship and process guidance • Escalate risks or blockers appropriately to leadership • Help improve SOPs, workflows, and internal documentation • Contribute ideas for operational efficiency and process optimization • Support retrospective reviews and continuous improvement initiatives • Maintain organized project records and reporting structures • Review project changes and support budget management • Ensure projects remain aligned with business goals and profitability targets • Assist with quoting, scoping, and proposal preparation when needed

• Provide omnichannel support via phone, email, live chat, and Freshdesk ticket management • Handle inquiries related to move-in logistics, delivery coordination, order status, account updates, returns, and billing • Resolve standard Tier I issues independently using SOPs and knowledge base resources • Escalate complex issues (medical/safety concerns, delivery failures, missing/damaged items, billing discrepancies) to Tier II with clear documentation • Maintain detailed and accurate ticket notes, following escalation pathways and communication guidelines • Prioritize accuracy and consistency over speed, especially during peak move-in periods • Coordinate with internal Operations teams as needed.