Penn Interactive logo
Penn Interactive

We are HQ’d in Philadelphia and manage $PENN’s digital products, including the Barstool Sportsbook.

Director, CRM

Location

Canada

Posted

23 hours ago

Salary

0

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Director, CRM

Penn Interactive

• Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet) • Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers • Managing marketing communications across email, SMS, push, retail and paid channels • work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove) • Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs • Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance

Job Requirements

  • Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university
  • 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
  • Strong analytical capabilities to interpret data and track performance
  • Proven managerial and critical thinking skills required
  • Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
  • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

Benefits

  • Provides best-in-class benefits to eligible employees
  • Help support you physically, financially and emotionally through the big milestones and in your everyday life.

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