• Develop differentiated product positioning, messaging, and value propositions for Datacor’s TrackAbout asset tracking and Datacor formulation products in the chemical and animal nutrition industries. • Understand how to position and cross-sell formulation and distribution products to chemical, food and beverage, and animal nutrition ERP customers. • Understand the buyer’s journey, identify relevant areas where buyers obtain information for product evaluation and why and how they buy, specific to the mid-market ($50M - $500M). • Lead go-to-market planning for new product launches and major releases, working cross-functionally with product management, sales, demand generation, and services teams. • Develop marketing content including blog posts, website copy, white papers, solution briefs and datasheets. Work with outside vendors on video and additional content creation needed to meet business unit revenue goals. • Write and execute email campaigns (content copy) to promote product adoption and company information. • Partner with events and demand generation teams to develop prospective marketing campaigns including webinars, conferences, trade shows, and email marketing. • Conduct competitive and market analysis to identify opportunities, risks, and trends. • Gather customer feedback to create customer testimonials, inform product roadmaps and marketing strategy. • Build and maintain a comprehensive library of sales enablement materials including presentations, product demo videos, training guides, data sheets and more.

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto. Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings. The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.  We are hiring a senior product marketer to support our protocols business line and ventures arm, shaping how our core protocol innovations and ecosystem investments are understood, adopted, and trusted in the market.

• Partner with RevOps to drive the effective use of core GTM tools across pre-sales teams • Translate technical features into sales workflows by developing frameworks and role-based training programs • Lead enablement for revenue execution platforms to standardize forecasting workflows and improve deal inspection • Drive the adoption of Looker by training the field on how to interpret key performance indicators (KPIs) • Champion the adoption of Spotlight to enable reps to self-serve Business Value Assessments (BVAs) • Operationalize conversation intelligence and roleplay platforms to streamline coaching • Identify friction points in GTM workflows and partner with Sales, RevOps, and Marketing to re-architect manual processes • Link platform proficiency to revenue outcomes, aiming to increase win rates and median quota attainment through standardized tool usage • Act as the primary partner to the RevOps Tools team; manage the "Customer Success" aspect for internal users • Lead change management for new tool rollouts and feature enhancements • Collaborate within Enablement and RevOps to gather user feedback and inform training priorities

• Lead go-to-market strategy for multilingual AI • Collaborate with Sales and Marketing teams • Develop partnerships with key tech players • Represent Centific at industry events and meetings