Role Description Oversees/leads development and execution of content and technical SEO strategies; may include: - Developing and performing detailed site audits to identify issues and ensure site is properly optimized for search engine visibility. - Editing documentation delivered internally or externally by the SEO department. - Maintaining internal technical/content resources such as checklists and style guides. - Crafting keyword lists & reports. Serves as client point-of-contact for day-to-day SEO programs. Understands clients’ overarching marketing objectives and how digital fits/complements their goals. Responsibilities include: - Presenting strategy/technical/content findings to clients. - Preparing routine/ad-hoc reports for clients and internal teams. - Measuring results and creating actionable insights and recommendations based on data. - Identifying opportunities and relevant industry insights. - Collaborating with team leaders to produce ongoing thought capital. - Monitoring quality, accuracy and timeliness of team communications and deliverables. Qualifications - 3-5 years of experience in SEO with a strong focus on tech. - Familiarity with large scale websites (+20M pages) and ability to diagnose issues related to traffic/indexation. - Ability to prioritize recommendations into projects and roadmaps. - Demonstrated proficiency presenting SEO strategies to mid- and senior-level clients in a confident manner. - Strong knowledge of SEO tools such as Semrush, Conductor, BrightEdge, Screaming Frog, DeepCrawl, Botify, Google Search Console, etc. - Ability to field questions/offer advice regarding developing SEO content/content strategies. - Ability to work independently with minimal supervision. - Exceptional verbal/written communication skills. Benefits - Paid Family Care for parents and caregivers for 12 weeks or more. - Monetary assistance and support for Adoption, Surrogacy and Fertility. - Monetary assistance and support for pet adoption. - Employee Assistance Programs and Health/Wellness/Comfort reimbursements. - Tuition Assistance. - Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more. - Matching Gifts programs. - Flexible working arrangements. - ‘Work Your World’ Program encouraging employees to work from anywhere. - Business Resource Groups that support multiple affinities and alliances.

• Monitor and analyze traffic, behavior and conversion metrics across digital channels. • Develop analyses and studies to identify opportunities for organic growth. • Plan, execute and monitor On-Page, Off-Page and Technical SEO strategies. • Conduct technical SEO audits and recommend improvements to site architecture, indexing, performance and user experience. • Track keyword rankings, market share and competitor activity. • Create dashboards and executive reports to monitor results. • Collaborate with Product, Content, Technology and Growth teams to implement improvements. • Ensure the quality of digital measurement through analytics tools and tagging. • Perform funnel analyses, navigation behavior studies and identify conversion bottlenecks. • Support CRO (Conversion Rate Optimization) initiatives based on data and testing.

• Engage in back-end development to meet our product's evolving needs, ensuring robust, scalable, and high-performance solutions. • Contribute to all stages of the product lifecycle, from conception to deployment, refinement, and scaling. • Design, implement, and maintain ElasticSearch environments, aligning with the product’s performance and scalability requirements. • Work collaboratively with product managers, architects, and other team members to deeply understand and address user needs and business objectives. • Uphold high standards in software development with a focus on clean, testable, and maintainable code. • Participate actively in code reviews, architecture discussions, and continuous refinement of our development processes. • Foster a culture of ownership where team members feel empowered and accountable for their contributions.

• Engage in back-end development to meet our product's evolving needs, ensuring robust, scalable, and high-performance solutions. • Contribute to all stages of the product lifecycle, from conception to deployment, refinement, and scaling. • Design, implement, and maintain ElasticSearch environments, aligning with the product’s performance and scalability requirements. • Work collaboratively with product managers, architects, and other team members to deeply understand and address user needs and business objectives. • Uphold high standards in software development with a focus on clean, testable, and maintainable code. • Participate actively in code reviews, architecture discussions, and continuous refinement of our development processes. • Foster a culture of ownership where team members feel empowered and accountable for their contributions.