Digital Marketing for Home Improvement. PPC + SEO + Email + Social + Lead Nurturing, all for one flat monthly fee.
SEO and AI Search Strategist
Location
North Carolina
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
SEO and AI Search Strategist
FatCat Strategies, LLC
• Develop multi-layered organic search strategies spanning: • Traditional SEO • AI-generated search experiences • Conversational and answer-based discovery • Zero-click search environments • Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces • Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys • Build frameworks that improve authority, topical relevance, entity recognition, and discoverability • Create scalable content strategies rooted in intent, audience behavior, and semantic relevance • Build topic ecosystems and internal linking structures that strengthen topical authority • Guide the development of high-quality content designed for both human users and machine interpretation • Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems • Partner with creative, development, and marketing teams to align content with growth objectives • Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture • Implement schema and entity optimization strategies that improve machine understanding • Identify technical barriers limiting organic performance or AI discoverability • Collaborate with developers on performance improvements and scalable SEO implementations • Define success metrics across organic visibility, engagement, lead quality, conversions, and AI presence • Use GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to uncover opportunities and performance insights • Turn data into actionable recommendations and iterative growth strategies • Monitor competitive positioning across both traditional and AI-powered search environments • Work cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact • Support campaigns where SEO, content, paid acquisition, and AI visibility operate as a unified strategy • Help shape internal processes and educate teams on the future of search and discovery
Job Requirements
- 3+ years of experience in SEO, content strategy, or organic growth
- Strong understanding of: Technical SEO fundamentals, Content strategy and keyword/intent mapping, Evolving search landscape (AI search, zero-click behavior, entity-based search)
- Experience creating or managing high-performing content programs
- Familiarity with structured data, schema, and semantic SEO principles
- Analytical mindset with the ability to tie work to business outcomes
- Clear communicator who can translate complex search concepts into actionable plans
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Training & Development
- Work From Home
- Schedule: Monday - Friday, hours flexible between 8:00am - 6:00pm
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