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Social Media Manager, Content Strategist
Location
Germany
Posted
1 day ago
Salary
0
Seniority
Mid Level
Job Description
Social Media Manager, Content Strategist
MyTalent.io
• Build and continuously maintain our Instagram and TikTok channels • Develop and implement a content strategy with clear goals (reach, community growth, and, prospectively, TikTok Shop) • Maintain a content calendar including topic planning and formats • Write texts in German: captions, hooks, short scripts for Reels and TikToks • Ongoing trend and competitor research in the DACH baby and family market (Germany, Austria, Switzerland) • Community management: comments, DMs, active interaction with the target audience • Brief an operational content editor (video editing, graphics) and, prospectively, UGC creators (mothers producing content for us) • Prospectively: build and manage creator and affiliate collaborations for our TikTok Shop
Job Requirements
- German at native or business-fluent level – mandatory
- At least 1–2 years of experience building Instagram and TikTok accounts, ideally in lifestyle, baby, family, or mom-content areas
- Strong understanding of the DACH market and specifically the target group of mothers aged 25–40
- Strategic thinker with a hands-on mentality – you not only plan but also execute
- Confident user of Canva and CapCut; ideally experienced with scheduling tools such as Metricool or Later
- Structured, clear communicator with strong self-organization; comfortable with Slack and Notion
- Experience with TikTok Shop, creator outreach, or affiliate programs – a plus
- Confident use of AI tools for content (HeyGen, ElevenLabs, ChatGPT)
Benefits
- Flexible working hours
- Long-term collaboration sought
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