Role Description We are seeking a hands-on, results-driven sales leader with development credibility, excellent strategic vision, strong team building skills, and a track record of building and managing successful consumer brands. This relationship leader’s interpersonal skills will enable him/her to work effectively with all levels and functions within Bob Evans Farms as well as customers. Reporting to the Sales VP, Grocery, the Sales Director is a key contributor in continued development of go to market strategies that drive growth. The successful candidate will be responsible for driving the growth agenda and executing effective strategies to facilitate profitable sales growth within the defined categories managed. The successful candidate will have an entrepreneurial drive and passion to drive transformational growth and an ability to be data driven. - Inspire the sales team to help drive performance vs. plan (AOP delivery), share, revenue, and margin targets. - Develop accurate demand plans and address gaps in customer strategic plan. - Develop relationships with key choice makers at the management, executive level within assigned accounts. - Lead customer business reviews focused on sales results, new item performance, and growth opportunities. - Collaborate with broker representatives who serve as a resource for market growth opportunities, proposals, and programs. - Responsible for hiring, training, developing, motivating, and evaluating managers to achieve division and company goals and objectives. Develop current and future sales leaders. - Lead account planning process for top accounts and develop the strategic and tactical plan for business with specific customers. - Implement proven fact-based selling techniques, analysis, and reporting, utilizing IRI (Information Resources Inc.) and other reputable industry resources to make recommendations and develop action plans. - Collaborate with various internal teams to create winning business propositions that benefit Bob Evans and the customer (Category Management, Trade Management, Brand, Shopper Marketing, and E-Commerce). - Champion Bob Evans culture and values, model leading practices and behaviors. Qualifications - Education Level: Bachelor’s degree in business, marketing, or related discipline, or a combination of experience and education. - Experience: Minimum of eight years of well-rounded sales/sales management experience in positions of increasing responsibility. - Five to seven years of leadership experience with the ability to motivate and embrace team-based professional development. - Results Driven with a proven track record of trade channel/customer expansion. - Prior experience within CPG industry calling on a major customer required. Requirements - Sets direction, develops, and sets strategy, encourages fresh thought, understands the business and communicates effectively. - Detail orientation with the ability to quickly master the subject matter and see it in the context of the broader business framework. - Highly analytical, with strong financial acumen. - Dedicated team builder in addition to developing others. - Excellent communication, collaboration, and influencing skills with a track record of building strong internal team/people development and external customer relationships. - Ability to handle high-stress situations with key retailers or internal stakeholders. - Ability to work collaboratively and cohesively with company peers and Post Holdings partners. - Strong interpersonal skills - Listening and informing others effectively; excellent negotiating and influencing skills at all levels both internal and external. - Ability to anticipate work needs and follow through with minimal direction. Must be a self-motivated self-starter. - Must possess the ability to always maintain external and internal confidentiality. - Travel: 50% Benefits - The pay range for this position is $113,987 - $177,820 per year.

• Build and leverage your Salesforce network to drive incremental sales and pipeline across all regulated industries (HLS, FINS). You will be expected to consistently engage with Salesforce leadership, Partner Sales Managers, and others to cultivate strategic relationships that drive increased lead generation • Identify opportunities in new and existing accounts, personally developing pipeline to support individual quota, broader team quota, and company-wide performance metrics • Cultivate and expand our brand awareness and business partnership within Salesforce so we become the go-to partner for accounts within regulated industries • Build out a best in class sales team by recruiting and hiring top sales talent to increase our coverage within regulated industries • Create a scalable sales model in which you will be hiring, leading, and managing a team of Account Executives, selling consulting and advisory services, managed services and NeuraFlash, part of Accenture AppExchange apps to Salesforce prospects and customers. As a sales leader, you will maintain a 'player-coach' mentality, personally driving key strategic accounts while supporting your team • Guide and support direct reports through participation and leadership in client and prospect meetings • Engage at the executive level in enterprise customer organizations and partner with Delivery account leadership to ensure continual growth and expansion of customer accounts • Consistently report on sales activity, pipeline, and forecasting in Salesforce, and monitor team sales activity, performance, and KPIs. Ensure Salesforce is always the 'source of truth' for your team. You’ll lead by example with great pipeline hygiene, making sure opportunities are updated consistently to give leadership an accurate, real-time look at the forecast • Develop competitive analysis and POV of Salesforce value and unique advantages for regulated industries against competitors • Partner with our SVP of Solution Engineering to ensure a white-glove partner sales model for regulated industries • Partner with our Director of Marketing to create a strong marketing plan to create high awareness within the Salesforce HLS and FINS teams. This includes helping create continuous innovative and differentiated content for regulated industries, including videos, solution packages, industry plays, customer win stories, and exciting content • Partner with the Product Leadership and Marketing teams on products, assets, and solution packages for the regulated industries portfolio • Partner with our Managed Services team to create recurring revenue opportunities through offerings within our HLS and FINS customers. • Partner with Sales Operations and L&D to develop enablement content to train the wider Sales organization on regulated industries. • Support Sales Enablement by providing feedback on new hire onboarding effectiveness. You’ll identify where new AEs on your team need extra coaching to bridge skill gaps, with the ultimate goal of ramping them up as fast as possible to hit their targets

• Build and leverage your Salesforce network to drive incremental sales and pipeline across all regulated industries (HLS, FINS). You will be expected to consistently engage with Salesforce leadership, Partner Sales Managers,and others to cultivate strategic relationships that drive increased lead generation • Identify opportunities in new and existing accounts, personally developing pipeline to support individual quota, broader team quota, and company-wide performance metrics • Cultivate and expand our brand awareness and business partnership within Salesforce so we become the go-to partner for accounts within regulated industries • Build out a best in class sales team by recruiting and hiring top sales talent to increase our coverage within regulated industries • Create a scalable sales model in which you will be hiring, leading, and managing a team of Account Executives, selling consulting and advisory services, managed services and NeuraFlash, part of Accenture AppExchange apps to Salesforce prospects and customers. As a sales leader, you will maintain a 'player-coach' mentality, personally driving key strategic accounts while supporting your team • Guide and support direct reports through participation and leadership in client and prospect meetings • Engage at the executive level in enterprise customer organizations and partner with Delivery account leadership to ensure continual growth and expansion of customer accounts • Consistently report on sales activity, pipeline, and forecasting in Salesforce, and monitor team sales activity, performance, and KPIs. Ensure Salesforce is always the 'source of truth' for your team. You’ll lead by example with great pipeline hygiene, making sure opportunities are updated consistently to give leadership an accurate, real-time look at the forecast • Develop competitive analysis and POV of Salesforce value and unique advantages for regulated industries against competitors • Partner with our SVP of Solution Engineering to ensure a white-glove partner sales model for regulated industries • Partner with our Director of Marketing to create a strong marketing plan to create high awareness within the Salesforce HLS and FINS teams. This includes helping create continuous innovative and differentiated content for regulated industries, including videos, solution packages, industry plays, customer win stories, and exciting content • Partner with the Product Leadership and Marketing teams on products, assets, and solution packages for the regulated industries portfolio • Partner with our Managed Services team to create recurring revenue opportunities through offerings within our HLS and FINS customers. • Partner with Sales Operations and L&D to develop enablement content to train the wider Sales organization on regulated industries. • Support Sales Enablement by providing feedback on new hire onboarding effectiveness. You’ll identify where new AEs on your team need extra coaching to bridge skill gaps, with the ultimate goal of ramping them up as fast as possible to hit their targets

• Lead, coach, and support Area Sales Managers and/or regional office personnel to achieve territory and account objectives. • Manage strategic regional accounts to maximize profitable sales opportunities and expand market penetration. • Coordinate and oversee order-related documentation and workflows to support accurate production and on-time shipping aligned with customer expectations. • Prepare and route price deviations as required, ensuring compliance with applicable competition laws and internal approvals. • Communicate customer requirement changes (e.g., lead times, order size, product changes) to internal partners and customers to support proactive planning. • Support receivables collection efforts and maintain accurate logs for orders, inventory (where applicable), and delivery schedules. • Provide sales forecasts by customer across Winpak product lines; manage sales expense budgets and ensure accurate, timely expense reporting. • Monitor competitor activity and provide timely updates on market capabilities and developments; represent Winpak at trade shows and seminars as needed. • Promote teamwork and cross-functional collaboration while performing responsibilities in alignment with ISO 9001 standards and Winpak policies. • Perform other duties as assigned.