Société d'édition de logiciels spécialisée dans les solutions de gestion de services informatiques (ITSM).
Digital Marketing Manager
Location
France
Posted
1 day ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Digital Marketing Manager
Cockpit ITSM
Role Description Nous développons Cockpit ITSM, une solution SAAS dédiée à la gestion des services informatiques. Dans le cadre de notre croissance, nous créons notre premier poste Marketing & Communication avec pour ambition de développer la notoriété et la visibilité de notre solution sur le marché. Rejoindre notre équipe, c’est participer à la construction de la fonction marketing dès ses débuts, avec une forte autonomie et de réelles opportunités d’apprentissage et d’évolution. En collaboration avec l’équipe dirigeante, vous participerez à la définition et à la mise en œuvre de notre stratégie de marketing digital. Vos principales missions seront : - Élaborer et mettre en œuvre une stratégie de marketing digital adaptée à nos objectifs de croissance ; - Déployer et optimiser les actions de référencement SEO/SEA ; - Rédiger des contenus de qualité : pages web, landing pages, articles de blog et publications LinkedIn ; - Gérer l’ensemble du cycle de production de contenu : choix des sujets, rédaction, planification et diffusion ; - Piloter les campagnes publicitaires (Google Ads, LinkedIn Ads) ; - Identifier et corriger les opportunités d’amélioration liées au référencement naturel et aux contenus ; - Analyser les performances des contenus et des campagnes marketing et proposer des actions d’optimisation. Qualifications - Bonne connaissance des meilleures pratiques en SEO et SEA ; - Maîtrise des outils de marketing digital et de référencement (Google Analytics, Search Console, outils SEO, solutions d’IA, etc.) ; - Capacité à produire différents formats de contenus (pages de destination, articles de blog, publications LinkedIn, etc.) ; - Excellentes compétences rédactionnelles, idéalement dans un environnement SaaS B2B ou technologique ; - Très bonne maîtrise du français et de l’anglais. Requirements - Autonomie et esprit d’initiative ; - Créativité et curiosité pour les sujets technologiques ; - Esprit d’analyse et orientation résultats ; - Sens du travail en équipe et capacité à collaborer de manière transversale. Benefits - Télétravail - Ordinateur portable - Horaires de travail flexibles Company Description Société d'édition de logiciels spécialisée dans les solutions de gestion de services informatiques (ITSM).
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