• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals • Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth • Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates • Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations • Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression • Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth • Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization • Amplify demand generation campaigns and content across social media channels • Own campaign reporting and communicate performance, insights, and recommendations to stakeholders • Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution.

Role Description We are seeking an HVAC Paid Media Specialist to own and optimize lead-generation campaigns for HVAC and home-services businesses across the US. This is a hands-on, execution-focused role designed for someone who has direct experience running paid ads for HVAC or similar service-based industries and understands how to drive calls, booked jobs, and revenue—not just clicks. This role focuses heavily on Google Ads and Google Local Services Ads (LSA), with additional exposure to Meta Ads and upper-funnel channels. Candidates without real HVAC or home-services paid media experience will not be considered. Key Responsibilities - Manage and optimize paid media campaigns for HVAC and home-services clients across Google Ads (Search, PMAX, Display, Video, Remarketing) - Own Google Local Services Ads (LSA) setup, optimization, and ongoing performance - Optimize campaigns for call volume, lead quality, CPA, and booked jobs - Implement and troubleshoot conversion and call tracking using GA4, Google Ads, and lead-tracking platforms - Apply automated bidding strategies aligned to service-based lead generation - Analyze performance trends and identify scaling or efficiency opportunities - Coordinate messaging, targeting inputs, and performance feedback with internal teams and external vendors - Document optimization workflows and best practices for repeatable execution - Stay current on Google Ads, LSA updates, and local advertising best practices Qualifications - Direct, hands-on experience running paid ads for HVAC or home-services businesses (HVAC, plumbing, electrical, roofing, cleaning, etc.) - Strong experience with Google Ads for local lead generation (Search, PMAX, Remarketing) - Experience working in an Agency environment - Proven experience managing and optimizing Google Local Services Ads (LSA) - Working knowledge of GA4, call tracking, and attribution fundamentals - Data-driven mindset with strong analytical and optimization skills - Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based companies. Candidates without this experience will not be considered. - This role is specifically for candidates with HVAC or home-services paid media experience. Generic SaaS or ecommerce backgrounds are not sufficient. Preferred Qualifications - Experience managing Meta Ads for local lead generation - Familiarity with WhatConverts, CallRail, or similar lead-tracking platforms - Working knowledge of Google Tag Manager - Experience coordinating with Programmatic or CTV partners - Exposure to AI-driven automation and reporting tools Tools & Technology - Google Ads, Google Local Services Ads (LSA) - Meta Ads Manager - Google Analytics 4 (GA4) - Lead and call tracking platforms (WhatConverts, CallRail, or similar) - Reporting dashboards (Looker Studio or similar) - Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar) Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles. We connect top talent with vetted employers, competitive pay, and real growth opportunities.

Role Description This position plans the weight and balance of outbound aircraft to ensure flights are safely loaded and legal to fly. - Positions containers on outbound flights after they are weighed. - Documents and communicates with other operations to ensure safety of flight. Qualifications - Ability to retrieve information from multiple computer systems - Excellent written and oral communication skills - Availability to work flexible shift hours, up to 5 days per week Requirements - Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer. Company Description - UPS is committed to providing a workplace free of discrimination, harassment, and retaliation. - UPS is an equal opportunity employer. - UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Role Description This position plans the weight and balance of outbound aircraft to ensure flights are safely loaded and legal to fly. Responsibilities: - Positions containers on outbound flights after they are weighed. - Documents and communicates with other operations to ensure safety of flight. Qualifications - Ability to retrieve information from multiple computer systems. - Excellent written and oral communication skills. - Availability to work flexible shift hours, up to 5 days per week. Requirements - Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer. Company Description UPS is committed to providing a workplace free of discrimination, harassment, and retaliation. - UPS is an equal opportunity employer. - UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.