GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one. More than 1,500 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME. We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us. Why we’re hiring a Director of Product MarketingOur product footprint is expanding across multiple workflows, pricing tiers, and customer segments. We need a senior leader to take ownership of product marketing end-to-end: narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy. This role will lead the PMM function and build the systems, frameworks, and standards needed as we scale. You’ll partner with Product, Sales, CS, RevOps, and Marketing leadership to ensure every product, feature, and tier goes to market with clarity, rigor, and measurable impact. What you’ll doLead and Scale Product Marketing - Manage, mentor, and grow the PMM team; set strategy and operating rhythm - Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing Shape Product Strategy and Roadmap - Use customer, market, and competitive signals to influence roadmap and priorities - Bridge external market dynamics and internal product decisions Own Positioning and Narrative - Define differentiated messaging across product lines, segments, and channels - Tie product positioning into the broader Legal AI category narrative Run Go-to-Market - Build cross-functional launch plans with repeatable frameworks and go/no-go recommendations - Own ICPs, value props, segment messaging, and in-product messaging strategy Own Pricing and Packaging - Lead pricing, packaging, and monetization strategy across all tiers - Leverage research, usage data, and competitive insight to guide decisions Sales and CS Enablement - Deliver talk tracks, decks, competitive briefs, and training programs - Partner with Sales leadership on deal strategy and positioning Customer, Market, and Competitive Intelligence - Run structured customer insight and win/loss programs - Turn findings into actionable GTM, pricing, and deal strategy adjustments Category Leadership - Lead analyst engagement, competitive positioning, and external thought leadership Revenue-Driving Content - Oversee case studies, ROI stories, and full-funnel proof points with Brand and Demand Gen Measure and Optimize - Define PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuously Build the PMM Team and Operating System - Define org structure, hire and coach PMMs, and establish scalable systems and processes What you bring - 10+ years of B2B SaaS product marketing experience, ideally selling to lawyers - Experience leading PMMs or managing a PMM function - Strong background in pricing, packaging, and monetization strategy - Proven ability to develop clear, differentiated messaging in complex markets - Experience in marketing technical or AI-driven products - Strong partnership instincts with Product, Sales, and CS - Excellent writing, editing, and executive communication skills - Ability to build structure, clarity, and process in fast-moving environments - Hands-on and strategic, with a bias toward action and accountability - High-growth, start-up experience A Note On PaceWe’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you. Location PolicyThis is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays. Equal Opportunity EmploymentGC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI Fraud Notice to GC AI ApplicantsTo protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address. GC AI will never: - Refer you to external websites to apply - Conduct interviews over email, chat platforms, or messaging apps - Ask you to provide payment or purchase equipment - Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process Examples of fraudulent email addresses: - info.gcai.careers.com@gmail.com - info.gc.aicareers.online.com@gmail.com - Any email address ending in @gmail.com, @yahoo.com, or other free email services If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.

• Develop differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis. • Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions. • Conduct competitive analysis and develop competitive positioning frameworks that articulate Lumin's differentiation. • Translate product innovation and platform capabilities into compelling market narratives and value propositions. • Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction. • Collaborate with lifecycle marketing campaigns, messaging frameworks, and content strategy that support go-to-market launches and sales/CX goals. • Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials. • Track content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements. • Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution excellence. • Perform other duties as assigned.

• Own end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through adoption, driving cross-functional alignment and commercial outcomes. • Partner with Product to define positioning strategy, messaging frameworks, and competitive positioning that inform all GTM execution. • Lead cross-functional GTM planning with Product, Sales/CX, and Marketing - translating product roadmaps and market insights into commercially impactful programs. • Direct and execute sales enablement strategy—building, managing, and continuously optimizing the enablement library including pitch decks, ROI calculators, competitive battle cards, objection-handling guides, demo scripts, and solution briefs. • Develop and deliver internal training and sales kickoffs to equip Sales and Client Success teams on new products, positioning updates, and competitive dynamics. • Define and track GTM KPIs including pipeline contribution, win rates, deal velocity, sales enablement adoption, and content utilization. • Mentor and collaborate with PMM and supporting teams on GTM strategy, competitive positioning, and best practices in launch execution. • Perform other duties as assigned.

• Design and execute acquisition, activation, retention, and monetization strategies • Leverage generative AI and automation to scale ideas • Translate complex features into clear, concise messaging and build launch playbooks • Create processes, templates, and playbooks to enable independent execution