• Leading and executing key sales strategies across the DACH region. • Responsible for the sales plan in the region, developing and implementing strategies to meet targets. • Engage with key decision-makers and lead complex negotiations to promote and sell technology. • Regularly visit existing centers to improve adoption of the technology. • Drive and increase the sales of disposable medical devices. • Continuously monitor the market and analyze trends to identify business opportunities.

• Manage the development, execution and measurement of long and short-range sales and go-to-market planning, team, sales processes, and customer success. • Develop the sales and operating plans and establish plans for maintaining the highest level of efficiency, integrity, service-levels, quality, and accuracies within the sales and customer-focused functions to achieve company’s goals and strategies • Work with the sales leadership team, marketing team, and district sales team / area sales managers to formulate and execute sales, marketing and customer success initiatives. • Creating and executing an ongoing strategic plan and process to effectively develop and manage your assigned area, driving growth and profitability • Establishing relationships with key decision makers and influencers within your area of responsibility and among team members supporting bidadoo’s customers • Own all customer commitments and agreement – their completeness and accuracy, compliance, timely execution, delivery of equipment, titles, liens, registrations and other documentation, completion of repairs and make-ready, and the execution of all other contractual requirements • Serve as the lead in fostering a culture of clear direct communication within the area and throughout the company so that roles and responsibilities are understood, cross-function cooperation is encouraged, and team member engagement is maximized • Ensure all aspects of sales process and customer lifecycle are carried out: complete appraisals, manage sales strategy and process, balance risk on opportunities including the consideration of longer term implications, resolve / approve value debt issues and participate in the preparation and presentation of all large customer deals. • Ensuring team is generating leads for both buyers and sellers and filling your region’s sales pipeline with items for each weekly auction, marketplace and other sales channels • Consulting with customers on the valuation and sales estimates of machinery and equipment. • Driving the appraisal process and turnaround timeline. • Training, coaching, mentoring, and leading team to use tools to sell the bidadoo value and represent the company with bidadoo Pride, industry expertise, being a Trusted Advisor to our customers • Building buyer and seller value via auction day contact campaigns to drive buyer activities, develop relationships with buyer pool and deliver bidadoo pride • Hires, trains, develops and evaluates personnel. Takes corrective action as necessary on a timely basis and in accordance with company policy. Ensures compliance with current federal, state and local regulations as well as safety procedures. Consults with Human Resources as appropriate.

• Develop and execute the U.S. sales strategy • Partner with the leadership team to define target customer segments, priority verticals, pricing inputs, and sales motions • Align go-to-market execution with cross-functional teams to enable fast, scalable growth • Partner closely with marketing on positioning, messaging, and demand generation • Drive acquisition of new strategic customers with a focus on long-term, high-quality revenue • Lead and scale the sales function, including account executives and supporting resources • Establish sales goals, quotas, pipeline targets, and performance metrics • Personally lead complex, high-value enterprise deals and executive-level negotiations • Implement a disciplined, repeatable sales process from prospecting through close • Coach and develop the team while setting a high bar for ownership, urgency, and accountability • Build and maintain strong relationships with enterprise customers and technology partners • Navigate complex buying environments with multiple decision-makers and stakeholders • Represent the company at industry events and executive-level customer meetings • Maintain awareness of relevant regulatory and contractual considerations in target markets • Collaborate with legal and compliance functions to ensure accurate and responsible customer commitments • Incorporate risk and governance considerations into deal structuring and commercial terms • Own sales forecasting, pipeline management, and revenue reporting • Analyze sales data to identify trends, risks, and opportunities for improvement • Provide accurate forecasts and regular performance updates to executive leadership • Continuously improve conversion rates, sales cycle efficiency, and overall pipeline quality • Work closely with product, operations, and customer success to ensure scalable and successful deployments • Feed market and customer insights back into product roadmap and pricing strategy • Align with post-sales and account management teams to support retention and expansion

• This position is charged with driving business within the Company to ensure successful growth. • Manages and closes sales opportunities through information gathering and successful presentations and proposals. • Strong focus on relationship building, particularly with insurance carriers and brokers. • Consistently articulates the key differentiators and advantages of the BenSelect solution to prospects and clients. • Consistently qualifies prospects by identifying and documenting specific needs relative to Selerix's product offering. • Coordinates, schedules, and conducts demonstrations to all assigned prospects in a timely, professional manner. • Develops accurate proposal data and pricing estimates for assigned prospects using the Selerix format. • Delivers proposal materials to Sales Administration for creation of proposals on a timely basis. • Timely follow-up on all delivered proposals, tracking all contacts in CRM. • Responds timely to RFP/RFI when appropriate. • Submits standard sales metrics (forecasting, pipeline, business plan) and other reports timely and as required. • Regularly gathers market information to include competitor activity, reporting accurate and timely information to Sales and Marketing. • Coordinates with the sales team and marketing to develop successful selling tools for presentations, demos, and trade shows. • Attends and represents Selerix Systems at industry trade shows as assigned. • Assists as needed in the preparation and maintenance of PowerPoint presentations, white papers, solution design documents, and other sales documents. • Continuously strives to improve processes and resulting outcomes related to sales. • Reports to senior management as required. • Performs other incidental and related duties as required.