• Drive Organic Growth • Develop and execute organic growth initiatives across SEO, AI search, and owned digital experiences that increase qualified traffic, sign-ups, activation, and revenue. • Develop Wave's approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). • Monitor shifts in search and discovery behaviour, identifying opportunities to strengthen Wave’s visibility and market leadership. • Evaluate emerging channels, technologies, and AI platforms that influence how small business owners discover solutions. • Establish reporting and dashboards that provide clear visibility into performance and impact. • Lead Website Experience & Optimization • Own the website strategy, roadmap, and performance across Wave’s digital properties. • Ensure the website effectively delivers a best-in-class experience that supports acquisition, education, activation, and conversion. • Build and lead a robust experimentation program focused on improving conversion rates and customer journeys. • Partner with Product, Design, and Lifecycle Marketing teams to optimize key customer website flows. • Drive Search Excellence & Content Authority • Lead technical SEO, site architecture, structured data, and content optimization initiatives. • Build strategies that increase Wave's visibility, authority, and recommendation rates across traditional and AI search experiences. • Partner with Product Marketing and Content teams to create search-informed content that drives acquisition and engagement. • Continuously test and refine messaging, topics, and format based on data and audience insights.

Role Description You’ll sit within our growth marketing team, reporting directly to our cofounders. That means: - Developing creative strategy across paid social and organic — owning the ideas that drive acquisition and retention - Turning data into creative decisions: reading performance signals to iterate fast and kill what isn't working - Briefing and directing video editors, UGC creators, and AI-generated content pipelines to produce ads at scale - Identifying and testing new growth levers — new formats, new audiences, new hooks — and building the case for doubling down Qualifications - A top performer in a similar role — performance marketing, growth, or creative strategy at a DTC brand, agency, or fast-growing startup - Someone who lives at the intersection of data and creativity: equally comfortable in a spreadsheet and a script - A self-starter who generates ideas independently and moves fast to test them - A strong degree from a good university - Bonus if you have a genuine interest in wine (we'll fund your further education here) Requirements - Driving member acquisition — through high-converting creative that cuts through across paid channels - Reducing CAC — iterating relentlessly on creative and targeting to get more from every pound spent Benefits - Competitive salary benchmarked to top-end marketing roles - Huge freedom and responsibility from day 1 - Opportunity to impact real customers directly - Free WSET training - Unlimited personal development budget - Free wine, team dinners, and trips abroad - Work from anywhere, 4 weeks a year - Free dinner if you're in the office past 8pm - London office

• Own and scale online sales performance across digital channels. • Optimize the entire customer journey—from product discovery and engagement to conversion and retention. • Oversee website performance, digital marketing, content strategy, and market growth. • Drive measurable revenue growth through various initiatives.

• Live & Lead Self-Mastery - Fully immerse yourself in our award-winning mindset and personal development programs, then champion them with authenticity. • Build & Mentor Teams - Attract, recruit, and develop high-calibre, purpose-driven people into a thriving global community. • Drive Growth - Execute proven digital marketing and recruitment strategies to expand your reach and influence. • Lead from the Front - Deliver results through action-based leadership, heart, and unwavering standards.