Integrate your e-commerce workflow in one place.
Marketing & Communication Specialist
Location
Italy
Posted
2 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Marketing & Communication Specialist
Base.com
Role Description Join Base - global leader revolutionizing e-commerce! We are looking for you for the position of Marketing & Communication specialist in ITALY! If you are passionate about e-commerce, want to have a real impact on the global market, and become part of this exciting journey, then this is the perfect place for you. By joining us, you will gain the opportunity to work in a dynamic environment where your ideas will matter, and your work will directly contribute to the success of thousands of sellers. - PR, Media Relations & Partnership Strategy - Press Office Management: Drafting, localizing, and distributing strategic press releases for Italian media outlets (tech, retail, business). - Partnership Communication: Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy. - Co-Marketing with Commercial Partners: Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities (e.g., webinars, workshops, case studies). - Digital, Content & Social Media Management - Social Media Management (B2C/B2B): Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels for the Italian market. - Brand Reputation Management: Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms and review sites (e.g., Shopify App Store, Trustpilot). - Content Marketing Strategy: Definition and management of the Italian editorial plan (blog posts, whitepaper localization, creation of Italian success stories). - Brand Localization: Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure maximum effectiveness in the Italian market. - Email Marketing & Lead Nurturing: Technical and operational management of email marketing campaigns (Italian newsletters) and flows of leads generated via the HubSpot tool. - Event Management & Amplification - Full Event Management: Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops (both offline and online). - Post-Event Amplification: Content creation and strategy to maximize impact and lead generation stemming from event participation. - Performance Coordination & Reporting - SEO/GEO Agency Liaison: Main point of contact and workflow management with any external agencies / consultants dedicated to SEO/GEO strategies, social media, etc. - External Resource Coordination: Management and technical coordination of external freelancers (e.g., graphic designers, copywriters, videomakers, social media consultants, etc.) for the production of Italian marketing materials. - Employee Advocacy: Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice. - KPI Measurement & Reporting: Constant monitoring and monthly reporting of main marketing KPIs for the Italian market. Qualifications - Minimum 3 years of proven experience in marketing, digital communication, or PR roles. - Previous experience in the SaaS, e-commerce, or tech industry is highly preferred. - Highly proactive, hands-on approach, and resourceful. - Strong self-management skills and the ability to navigate a fast-paced environment independently. - A genuine desire to learn, grow, and build the role from the ground up, taking true ownership of the Italian marketing operations. Benefits - Be a part of a global, fast-scaling e-commerce SaaS company with a leading tech product. - Be a key player in Base.com's Italian market expansion. - High autonomy and ownership of projects. - Remote work model with full flexibility. - Collaborate with international teams and work on high-impact projects. - Participation in annual global company summits around the world.
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