• Build and execute a performance marketing strategy focused on rapid user acquisition in the UAE travel market • Set up and manage paid channels (Google Ads, Meta, TikTok) to achieve CAC and ROI targets • Develop influencer and SEO strategies to build organic and social traffic growth • Establish a marketing analytics foundation (tracking, dashboards, attribution) • Build and lead a small marketing team (up to 10 people) and external partners/agencies • Collaborate with founders and product teams to align marketing with business and product goals • Prepare the company for international expansion (localization, multi-market strategy, GTM)

• Analyze and improve SEO for the millions of pages on the site; • Detail site improvement priorities for the technical team; • Actively participate in the roadmap for the Freemium model evolution; • Define and specify user interfaces and user experience.

• Lead Zscaler’s global content and optimization (SEO/AEO/GEO) strategies. You’ll be responsible for defining metrics of success, monitoring our performance against these metrics, and adjusting our strategies to continuously increase organic traffic, keyword rankings, and AI-driven search visibility. • Directly manage and develop a team of optimization specialists and web content writers (performance management, coaching, and career development), driving high-quality execution and continuous improvement to deliver search-informed editorial strategies aligned to customer needs and buyer journeys. • Own technical optimization and site performance initiatives, collaborating with analytics and web engineering teams to improve crawl efficiency, page speed and overall site health. • Champion user experience improvements by identifying opportunities to enhance clarity, usability, and conversion across key pages. • Lead content strategy initiatives to continuously improve and expand Zscaler’s global web presence, using best in class analytics, optimization, and CRO tools to validate assumptions and drive forward motion.

• Own and execute a technical, data-driven SEO content strategy to grow organic traffic, engagement, and lead conversion across key digital web assets. • Conduct keyword research, search intent mapping, and competitive analysis to inform content creation and optimization. • Apply technical SEO best practices (crawlability, internal linking, metadata, structured content) to improve rankings and visibility for priority industry topics. • Improve content-driven conversion performance by optimizing page structure, CTAs, and user flows. • Analyze page-level and site-wide performance metrics—including traffic, rankings, engagement, and conversion rates—across evergreen, campaign, and product content. • Enhance content taxonomy, internal linking strategies, and information architecture to support both SEO performance and intuitive user navigation.