• Setting up, managing, and optimizing Google Ads campaigns for clients and internal projects. • Conducting keyword research, competitor analysis, and audience targeting for SEA campaigns. • Monitoring campaign performance, adjusting bidding strategies, and maximizing ROAS. • Creating and optimizing website content for SEO and GEO, including blog posts, landing pages, and metadata. • Performing on-page and technical SEO audits and implementing improvements. • Tracking and reporting key performance metrics such as rankings, traffic, conversions, and ad efficiency. • Developing and refining SEO and paid advertising strategies aligned with client goals and budgets. • Collaborating with content and design teams to ensure assets support performance goals. • Staying up to date with Google algorithm updates, advertising platform changes, and industry best practices.

• Manage content workflow based on an understanding of production timelines • Conduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs • Pair keyword research with business data to inform recommendations • Craft and test SEO hypotheses • Identify, quantify and manage SEO opportunities that would increase overall organic traffic and generate new qualified leads • Perform regular SEO audits and optimizing exercises • Consult and provide recommendations to an array of different internal teams • Assist in driving strategy and execution of Credible’s content optimization engine, ensuring our content ranks as high as possible at all times • Conduct on-page analysis at scale to ensure proper keyword targeting for Credible pages • Monitor organic search performance of Credible and top competitor sites across personal loan vertical. • Deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts • Stay up to date on industry trends and continually expand SEO knowledge

• Lead GEO execution to optimize for AI search via ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity • Scale and expand our current GEO experimentation proces • Evolve our LLM prompt library for content generation and optimization based on performance • Ensure content is structured to maximize AI visibility and citations • Monitor how Tremendous appears in AI answers; continuously optimize for brand mentions and citations • Track and report KPIs (citation share, answer-engine visibility, brand mention rate, etc.) monthly, including insights on performance and macro search trends. • Maintain and optimize existing SEO strategies across technical, on-page, and off-page elements • Conduct keyword research, content audits/outlines, and semantic optimization to support both traditional ranking and AI-driven responses • Collaborate with the content team to ensure adherence to SEO and GEO best practices in editorial planning and content briefs • Stay current with search algorithm updates and emerging trends in both traditional and AI-powered search

• Holistic SEO audit (technical, content, structure, backlinks) • Analysis of the existing website architecture (including multisite/location logic) • Keyword & competitor analysis • Evaluation of current rankings, visibility, and content structure • Identification of quick wins • Prioritized roadmap with impact/effort assessment • Development of a sustainable SEO strategy • Optimization of page structure and information architecture • Content strategy including cluster logic • Coordination of technical optimizations with internal and external resources • Build-out of scalable templates for location or service pages • Monitoring, KPI definition, and reporting framework