• Lead Zscaler’s global content and optimization (SEO/AEO/GEO) strategies. You’ll be responsible for defining metrics of success, monitoring our performance against these metrics, and adjusting our strategies to continuously increase organic traffic, keyword rankings, and AI-driven search visibility. • Directly manage and develop a team of optimization specialists and web content writers (performance management, coaching, and career development), driving high-quality execution and continuous improvement to deliver search-informed editorial strategies aligned to customer needs and buyer journeys. • Own technical optimization and site performance initiatives, collaborating with analytics and web engineering teams to improve crawl efficiency, page speed and overall site health. • Champion user experience improvements by identifying opportunities to enhance clarity, usability, and conversion across key pages. • Lead content strategy initiatives to continuously improve and expand Zscaler’s global web presence, using best in class analytics, optimization, and CRO tools to validate assumptions and drive forward motion.

• Own and execute a technical, data-driven SEO content strategy to grow organic traffic, engagement, and lead conversion across key digital web assets. • Conduct keyword research, search intent mapping, and competitive analysis to inform content creation and optimization. • Apply technical SEO best practices (crawlability, internal linking, metadata, structured content) to improve rankings and visibility for priority industry topics. • Improve content-driven conversion performance by optimizing page structure, CTAs, and user flows. • Analyze page-level and site-wide performance metrics—including traffic, rankings, engagement, and conversion rates—across evergreen, campaign, and product content. • Enhance content taxonomy, internal linking strategies, and information architecture to support both SEO performance and intuitive user navigation.

• Setting up, managing, and optimizing Google Ads campaigns for clients and internal projects. • Conducting keyword research, competitor analysis, and audience targeting for SEA campaigns. • Monitoring campaign performance, adjusting bidding strategies, and maximizing ROAS. • Creating and optimizing website content for SEO and GEO, including blog posts, landing pages, and metadata. • Performing on-page and technical SEO audits and implementing improvements. • Tracking and reporting key performance metrics such as rankings, traffic, conversions, and ad efficiency. • Developing and refining SEO and paid advertising strategies aligned with client goals and budgets. • Collaborating with content and design teams to ensure assets support performance goals. • Staying up to date with Google algorithm updates, advertising platform changes, and industry best practices.

• Manage content workflow based on an understanding of production timelines • Conduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs • Pair keyword research with business data to inform recommendations • Craft and test SEO hypotheses • Identify, quantify and manage SEO opportunities that would increase overall organic traffic and generate new qualified leads • Perform regular SEO audits and optimizing exercises • Consult and provide recommendations to an array of different internal teams • Assist in driving strategy and execution of Credible’s content optimization engine, ensuring our content ranks as high as possible at all times • Conduct on-page analysis at scale to ensure proper keyword targeting for Credible pages • Monitor organic search performance of Credible and top competitor sites across personal loan vertical. • Deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts • Stay up to date on industry trends and continually expand SEO knowledge