Marketing and Public Relations Specialist

Public RelationsPublic RelationsFull TimeRemoteMid LevelTeam 10,001+Since 1890H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Marketing and Public Relations Specialist

Sentara Health

Role Description The Market and Public Relations Specialist is responsible for developing and executing innovative marketing and communication strategies to enhance brand awareness, engage target audiences, and generate new business opportunities. This role integrates traditional media, digital marketing, and geo-social platforms to ensure a cohesive brand presence across multiple channels. - Manage both internal and external communications. - Leverage public relations, digital marketing, and content strategies to support the organization’s goals. - Develop and implement strategic marketing plans to engage target audiences across various consumer venues, online forums, and buzz marketing platforms. - Utilize traditional, geo-social media, and digital marketing to maintain brand consistency and visibility. - Monitor market trends and competitive landscapes to adjust marketing strategies accordingly. - Ensure alignment with organizational messaging. - Develop press releases, media pitches, and public statements to maintain a positive brand image. - Cultivate relationships with media outlets, influencers, and community stakeholders to amplify the organization’s voice. - Oversee digital & social media marketing performance analytics. - Organize/promote events, sponsorships, and partnerships to strengthen brand recognition. - Develop content for websites, blogs, newsletters, and marketing collateral to drive consumer interaction. - Create compelling content that aligns with brand messaging and consumer interest. - Develop multi-channel campaigns incorporating traditional PR, content marketing, and social media strategies. - Support the Mother/Baby, Maternal/Family, Family Planning, and Fatherhood Foundation spaces. - Travel throughout the year to various events in support of these important areas (primarily in the Tidewater/Richmond geographic locations). Qualifications - Bachelors Level Degree (Marketing, Mass Communication) required. - 2 years of Marketing experience required. - 2 years of Public Relations experience required. - Digital and Social media strengths. - Building community relationships and partnerships across the region. Requirements - No specific certification or licensure requirements. Benefits - Medical, Dental, Vision plans. - Adoption, Fertility and Surrogacy Reimbursement up to $10,000. - Paid Time Off and Sick Leave. - Paid Parental & Family Caregiver Leave. - Emergency Backup Care. - Long-Term, Short-Term Disability, and Critical Illness plans. - Life Insurance. - 401k/403B with Employer Match. - Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education. - Student Debt Pay Down – $10,000. - Reimbursement for certifications and free access to complete CEUs and professional development. - Pet Insurance. - Legal Resources Plan. - Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.

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