Title: Digital Marketing Manager Location: New York City United States Job Description: The Digital Marketing Manager will develop, execute, and optimize comprehensive marketing strategies to drive book discovery, reader engagement, and sales. This role requires a modern marketer who is fluent in today's digital landscape and deeply familiar with the evolving publishing industry from metadata optimization to influencer partnerships and community engagement. Additionally, the candidate will play an instrumental role in the strategic development of integrated marketing plans, including email marketing, direct marketing, conference planning, course adoption marketing, website management, webinars, and author events at Teachers College Press/Columbia University, the leading university press in the Education field. CHARACTERISTIC DUTIES AND RESPONSIBILITIES: Digital Strategy & Campaign Management - Develop and execute integrated digital marketing campaigns for new titles, backlist, and author brands - Manage full-funnel marketing strategies from awareness through conversion and reader retention - Analyze campaign performance using data-driven insights and adjust strategies accordingly - Manage and participate in launch meetings, weekly sales performance meetings, weekly acquisitions meetings, and the like. Social Media - Oversee all social media platforms (Instagram, TikTok/BookTok, Facebook, Bluesky, YouTube, WhatsApp, LinkedIn) - Create and manage content calendars aligned with publication schedules and seasonal academic trends - Build and nurture communities among educators, researchers, and academic readers - Identify and manage partnerships with education influencers, thought leaders, and academic bloggers Multimedia Content Creation & Strategy - Develop content strategies that drive organic traffic and position Teachers College Press as an authoritative voice in education and related disciplines - Plan, script, and produce high-quality, engaging video content tailored for social media (TikTok, Instagram Reels, YouTube Shorts), company blogs, and live webinars. - Strategically highlight upcoming book releases, backlist titles, and individual author platforms to expand audience reach and drive engagement. - Cross-Functional Collaboration: Partner with the marketing, editorial, and PR teams to align video content with broader promotional campaigns and seasonal publishing schedules. - Performance Tracking: Analyze video performance metrics (views, watch time, engagement) to refine content strategies and maximize ROI. Email Marketing - Design and execute email marketing campaigns including newsletters, launch sequences, and automated drip campaigns - Grow and segment subscriber lists to deliver personalized content to educators, librarians, academics, administrators, and booksellers - A/B test subject lines, copy, and CTAs to optimize open and click-through rates SEO / AEO - Implement SEO and Answer Engine Optimization (AEO) best practices for the publisher's website, author pages, and blog content - Optimize book metadata (title, description, keywords, categories) across retail and academic platforms Digital Advertising - Plan and manage paid advertising campaigns across Google Ads, Meta Ads, Amazon Ads, and academic/professional channels - Monitor budgets, bids, and performance metrics (ROAS, CPC, CTR) to maximize ROI - Retarget audiences and leverage lookalike modeling to reach new readers across academic and public education communities Publishing Industry Expertise - Stay current on publishing trends including AI-assisted tools, ebook growth, and subscription and library platforms, such as Ebsco and Overdrive - Work with tools such as Biblio, HubSpot, NetGalley, Edelweiss, and academic databases - Collaborate with editorial, sales, and publicity teams to align marketing with publication dates and sales goals Minimum Qualifications: - Bachelor's Degree - 3-5+ years of digital marketing experience, with at least 2 years in publishing, academic publishing, education media, or a content-driven industry - Proven expertise in social media management, email marketing, SEO/AEO, and paid digital advertising - Hands-on experience with marketing platforms: Adobe or Canva, Google Analytics 4, Meta Business Suite, Amazon Advertising Console - Solid understanding of book retail and academic library ecosystems (Amazon, Bookshop.org, library platforms) - Strong analytical skills and comfort with performance dashboards and KPI reporting - Excellent written and verbal communication skills Preferred Qualifications: - Experience marketing to academic, educator, or policy-focused audiences - Familiarity with AI marketing tools (e.g., ChatGPT for content, Jasper, Canva AI) - Knowledge of e-book marketing strategies - Experience working with Edelweiss and NetGalley - Genuine passion for education, social justice, and the power of ideas to drive change To apply, please submit your resume, a cover letter, and links to campaigns or digital work you are proud of. Salary Range: $70,000 - $80,000 Work Modality: Hybrid Competitive Compensation and Benefits The salary range reflects the College's good faith and reasonable estimate of the compensation for the position at the time of the job posting. Salary decisions are dependent on several factors including but not limited to market and organizational considerations, experience, and qualifications of a selected candidate as well as internal and external equity. Our benefits contribute significantly to the total compensation package that includes medical, dental, vision, and supplemental insurance plans; flexible and hybrid work schedules; tuition remission; life insurance; short and long-term disability insurance; an exceptional employer retirement matching program; health savings accounts (HSA), flexible spending accounts (FSA), Public Service Loan Forgiveness eligibility, and a robust Employee Assistance Program (EAP). Hybrid/Remote Teachers College maintains a hybrid work environment, which provides employees with flexible work arrangements while ensuring we preserve the important aspects of our unique in-person college-campus culture. Depending on role and business needs, colleagues will either work onsite or in a hybrid model (a combination of in-office and virtual days). Employees are expected to live within a 150-mile radius of the College. Equal Employment Opportunity Teachers College is committed to fostering an inclusive academic community and to providing equal opportunity in employment. All qualified applicants will receive consideration regardless of race, color, sex, religion, creed, national origin, age, citizenship, disability, marital status, sexual orientation, veteran status, or any other category protected by applicable law. If you would like to discuss any disability-related accommodations under the Americans with Disabilities Act, or a similar law, related to applying for employment at Teachers College, Columbia University, please email the Office of Access and Services for Individuals with Disabilities: oasid@tc.columbia.edu Advertised: Jun 10, 2026 Eastern Daylight Time Applications close: Back to search results Apply now Refer a friend Whatsapp Facebook LinkedIn Email App Send me jobs like these We will email you new jobs that match this search. Great, we can send you jobs like this, if this is your first time signing up, please check your inbox to confirm your subscription. The email address was invalid, please check for errors. You must agree to the privacy statement Subscribe Recaptcha Privacy agreement Search results Position Location Closes Digital Marketing Manager New York TC Press is seeking a Digital Marketing Manager to develop and execute strategic marketing initiatives that drive book discovery, reader engagement, and sales. This role will lead integrated digital marketing efforts, including email campaigns, website management, author events, webinars, and conference marketing.

• Lokální marketingové aktivity (50 %) - Tvorba a lokalizace kampaní, psaní copy, drobné marketingové testy napříč kanály, čtení výsledků a vyhodnocování dopadu. • Influenceři a sociální sítě (25 %) - Vedení spoluprací s influencery a strategie i provoz našich organických kanálů na českém trhu. • Brand aktivity (25 %) - PR stunty, brand pop-upy, kolaborace. Od nápadu přes logistiku až po realizaci. (V létě pojedeme na Colours of Ostrava)

Title: Marketing Manager, Digital Events Location: San Francisco United States Compensation $126K – $140K • Offers Equity Job Description: Join the Future of Commerce with Whatnot! Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops. As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact. We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce. Role As our Marketing Manager, Digital Events, you'll bring high-impact, app-wide events to life across Whatnot. You'll own the day-to-day execution that turns event ideas into buyer engagement, seller participation, and measurable platform growth. This role sits at the center of global marketing, creative, product, and sales & account teams, so you'll need to move quickly, communicate clearly, and keep details from slipping. You'll help build the operating rhythm for digital events at Whatnot: setting timelines, coordinating assets, supporting seller onboarding, driving promotional execution, troubleshooting in real time, and using post-event insights to make the next event sharper. In this role, you will: - Drive buyer engagement and seller participation for app-wide events by owning event timelines, asset coordination, in-app merchandising, email builds and programming details. - Improve the quality and consistency of digital event execution by building clear operating plans, tracking dependencies, and keeping cross-functional partners accountable to deadlines. - Help sellers and creators show up successfully in key events by supporting onboarding, programming guidance, communication, and expectation-setting. - Support event promotion across channels by coordinating with marketing, creative, category, and seller teams to make sure campaigns are clear, timely, and compelling. - Raise the bar on future events by building post-event recaps, surfacing performance trends, and turning learnings into sharper playbooks. We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our Los Angeles, San Francisco, or New York hub. You People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it. Whatnot moves fast, and this role is for someone who gets energy from making the work happen, not waiting for a perfect plan. As our next Marketing Manager, Digital Events, you should have 2+ years of experience in marketing, events, operations, creator programs, or a related field, ideally in a fast-paced environment, plus: - Strong event or campaign execution skills. You can manage timelines, owners, assets, promotion, and launch details without losing track of the small things. - A bias toward action. You're comfortable making progress with incomplete information, cutting through ambiguity, and adjusting quickly when priorities change. - Clear cross-functional communication. You can drive alignment and follow-through across marketing, creative, category, product, and seller-facing teams. - Strong ownership. When something is messy or at risk, you don't wait for someone else to fix it. You flag it, solve it, and keep the team moving. - Comfort using data to improve the work. You can track event performance, spot patterns, and translate insights into better execution next time. - Product and community curiosity. You're excited to understand how buyers, sellers, and creators use Whatnot, and you bring that context into your work. - A low-ego, team-first approach. You're willing to do the unglamorous work that makes an event successful and give credit freely when the team wins. Nice to Have - Familiarity with lifecycle marketing, email operations, campaign reporting, or event programming. - Experience with graphic design tools such as Canva, Figma, or similar tools. - Experience working with creator communities, sellers, or online marketplace communities. - Passion for Whatnot categories such as vintage clothing, collectibles, sneakers, beauty, electronics, or live plants. - Experience buying or selling in online marketplaces. Benefits - Generous Holiday and Time off Policy - Health Insurance options including Medical, Dental, Vision - Work From Home Support - Home office setup allowance - Monthly allowance for cell phone and internet - Care benefits - Monthly allowance for wellness - Annual allowance towards Childcare - Lifetime benefit for family planning, such as adoption or fertility expenses - Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally - Monthly allowance to dogfood the app - All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!). - Parental Leave - 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence. EOE Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

• Assist in the planning, execution, and optimization of client accounts by working closely with our Customer Success and Client Services Teams. • Manage social media Pay-Per-Click (PPC) campaigns • Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives • Monitor digital trends, emerging technologies, and risks • Regularly provide feedback and insights gained in support of business objectives • Develop web measurement strategies and reporting of key business metrics • Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders • Create and maintain metrics and reports on marketing campaigns • Monitor campaign results, analyze key metrics and optimization results