• Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals. • Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans. • Test “zero tech stack” ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages. • Establish and own success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI. • Analyze performance trends and proactively adjust strategy to improve outcomes and scale what works. • Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs. • Independently create and oversee high-quality long-form and short-form content across email, paid media, landing pages, newsletters, and lifecycle programs. • Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and practitioner-level users. • Leverage product marketing playbooks and AI tools to increase content velocity, quality, and consistency. • Advise on campaign execution and optimization within HubSpot, including workflows, lead management, reporting, and attribution. • Independently manage and optimize LinkedIn Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization. • Bring a deep understanding of paid media formats, related measurements, creative best practices, and funnel-stage alignment. • Provide strategic oversight of Google Ads, ensuring performance accountability and alignment with broader campaign goals. • Provide clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs. • Influence cross-functional stakeholders through strong communication, data-backed insights, and clear recommendations. • Act as a senior individual contributor who raises the bar for campaign quality, execution rigor, and measurable impact.

• Set the vision, own the strategy. Craft a compelling, forward-looking global vision for circular systems and resource recovery that spans the full reverse value chain — grounded in where clients are heading, where policy is moving, where technology is maturing, and where Anthesis can lead. Define what winning looks like: which solutions, technologies, and partnerships to scale, which to incubate, which to evolve — and rally the organisation behind it. Translate that into a multi-year growth plan with clear milestones, investment priorities, and measurable outcomes. • Navigate the landscape. Maintain a deep, continuously updated understanding of the geopolitical, regulatory, and market forces shaping circular systems across geographies — and how those converging forces are reshaping what circular systems need to deliver. Translate that complexity into clear, actionable strategic options, bring in the right teams to quantify the impact, and lay out the path forward for clients' operations. • Know our client's world. Build a deep, ongoing understanding of what your clients are facing across sectors — infrastructure constraints, material economics, operational complexity, cost pressures — and the commercial opportunities that sit inside that complexity. Be the partner who sees what's coming and helps them get ahead of it. Position Anthesis as more than an advisor: the partner that truly understands the client's operational reality and helps them win. • Go beyond decks — build, test, scale. We don't hand clients a strategy and walk away. We get into the trenches and go the full distance — helping them innovate, test, learn, and execute, from first concept to operating at scale. Design and run pilots that prove new approaches — reuse systems, reformulated products, new packaging formats, circular business models — partner with specialist teams to build the business cases and ROI models that give executives the confidence to invest, then help operationalize and scale what works. Harness AI, digital tools, and emerging technology to deliver faster, sharper, and more cost-effective. Scale what works. Kill what doesn't. • Build infrastructure, strengthen secondary markets. Identify and pursue opportunities to design and develop regional recovery hubs, reverse supply-chain infrastructure, and processing capacity — including critical minerals recovery from e-waste, industrial, and post-consumer streams. Build the commercial architecture that makes recovered materials flow back into manufacturing — feedstock aggregation, quality standards, off-take agreements, demand signaling, attribute certification — and the coalitions that connect producers, processors, municipalities, OEMs, and end-markets into functioning circular supply chains. Develop Anthesis's edge in material and asset valorization: maximising residual value at end-of-commercial-use and helping clients decide between reuse, remanufacture, and recovery on real economic data. • Grow the business. Own the revenue targets, pipeline, and forecasting for the portfolio — and grow it materially. Shift the model from pure advisory toward digitally enabled managed services, embedded operations, pilot programmes, and recurring revenue. Innovate on pricing — value-based, outcome-linked, reflecting the tangible impact of this work. Strengthen the value story. Improve margins. • Connect across the organisation. Work across Anthesis business lines, geographies, and sector teams to unlock client value that wouldn't exist in silos. Spot the adjacencies: when a resource recovery conversation surfaces a product design question, a regulatory need, or a supply chain opportunity, connect the client to the right capability — including your counterpart's portfolio. Partner with the other Growth Portfolio Leads and senior leadership on cross-cutting strategy, AI, and go-to-market. • Build and lead a high-performing team. Lead a diverse group of senior technical experts — strong opinions, different working styles — and unify them around a shared direction without relying on hierarchy. Build on the team's deep technical strength by adding commercial and emerging-tech depth as the practice grows, so every addition raises the bar. Lead through change with directness, empathy, and respect — making the hard calls when they're needed, and bringing people with you. • Represent Anthesis at the highest level. Be the senior external face of Anthesis's circular systems and resource recovery capability — at industry forums, in policy discussions, at coalition convenings, in client boardrooms. Build the kind of trusted relationships where you're the first call when the big strategic decisions get made. Elevate conversations beyond the immediate brief, and help clients think bigger than they would alone.

• Set the vision and own the strategy for circular systems. • Maintain an understanding of geopolitical, regulatory, and market forces. • Build deep, ongoing understanding of clients' challenges and opportunities. • Design and run pilots that prove new approaches. • Identify and pursue opportunities to design and develop regional recovery hubs. • Own revenue targets, pipeline, and forecasting for the portfolio. • Work across Anthesis business lines to unlock client value. • Lead a diverse group of senior technical experts. • Represent Anthesis at the highest level in industry forums and client boardrooms.

• Set the vision, own the strategy. Craft a compelling, forward-looking global vision for circular systems and resource recovery that spans the full reverse value chain. • Navigate the landscape. Maintain a deep, continuously updated understanding of the geopolitical, regulatory, and market forces shaping circular systems across geographies. • Know our client's world. Build a deep, ongoing understanding of what your clients are facing across sectors. • Go beyond decks — build, test, scale. We get into the trenches and go the full distance — helping clients innovate, test, learn, and execute. • Build infrastructure, strengthen secondary markets. Identify and pursue opportunities to design and develop regional recovery hubs. • Grow the business. Own the revenue targets, pipeline, and forecasting for the portfolio. • Connect across the organisation. Work across Anthesis business lines, geographies, and sector teams to unlock client value that wouldn't exist in silos. • Build and lead a high-performing team. Lead a diverse group of senior technical experts. • Represent Anthesis at the highest level. Be the senior external face of Anthesis's circular systems and resource recovery capability.