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Senior Growth Marketing Manager
Location
United States
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Senior Growth Marketing Manager
Abacus Insights
• Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals. • Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans. • Test “zero tech stack” ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages. • Establish and own success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI. • Analyze performance trends and proactively adjust strategy to improve outcomes and scale what works. • Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs. • Independently create and oversee high-quality long-form and short-form content across email, paid media, landing pages, newsletters, and lifecycle programs. • Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and practitioner-level users. • Leverage product marketing playbooks and AI tools to increase content velocity, quality, and consistency. • Advise on campaign execution and optimization within HubSpot, including workflows, lead management, reporting, and attribution. • Independently manage and optimize LinkedIn Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization. • Bring a deep understanding of paid media formats, related measurements, creative best practices, and funnel-stage alignment. • Provide strategic oversight of Google Ads, ensuring performance accountability and alignment with broader campaign goals. • Provide clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs. • Influence cross-functional stakeholders through strong communication, data-backed insights, and clear recommendations. • Act as a senior individual contributor who raises the bar for campaign quality, execution rigor, and measurable impact.
Job Requirements
- 7+ years of progressive experience in B2B growth marketing, demand generation, or campaign marketing roles, with a strong preference for candidates with health plan and/or health technology experience.
- 5+ years of hands-on experience owning multi-channel campaigns using HubSpot or comparable marketing automation platforms.
- 5+ years of direct experience managing and optimizing paid media programs, with deep expertise in LinkedIn Ads Manager.
- Proven experience executing scrappy, manual ABM campaigns using LinkedIn Sales Navigator, CRM account mapping, and personalized multi-channel outreach.
- Hunger to experiment with AI tools to improve processes and measurement.
- Demonstrated success driving measurable pipeline and revenue impact through integrated marketing campaigns.
- Strong strategic and analytical skills, with the ability to translate data into insights and action.
- Exceptional writing, editing, and messaging skills, supported by a portfolio of campaign and content examples.
- Proven ability to operate autonomously, prioritize effectively, and lead complex initiatives in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
Benefits
- Unlimited paid time off – recharge when you need it
- Work from anywhere – flexibility to fit your life
- Comprehensive health coverage – multiple plan options to choose from
- Equity for every employee – share in our success
- Growth-focused environment – your development matters here
- Home office setup allowance – one-time support to get you started
- Monthly cell phone allowance – stay connected with ease
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