Role Description C2's client, a growing senior living organization, seeks a Fractional Marketing Director to serve as its embedded marketing lead, functioning as the strategic brain and day-to-day driver behind occupancy, sales, and community growth. This is not an advisory role or an agency engagement. The client needs a senior marketing leader who shows up as their de facto head of marketing. The Fractional Marketing Director functions as the client's primary marketing partner, building strategy, directing execution, and maintaining alignment between marketing activity and business performance. This is not a role for someone who waits to be pointed in a direction. You will set the direction, identify the resources needed to move, and own the outcomes. Day to day, this means: - Translating business objectives into clear marketing priorities and timelines - Identifying and activating the right specialist resources - Serving as the connective tissue between client stakeholders and the creative and digital talent doing the work - Tracking performance, reporting on outcomes, and adjusting course based on results Senior living is a relationship-driven, community-centered business. Brand positioning and messaging that differentiate the client in a competitive market are within scope. Qualifications - 10+ years of marketing experience, with meaningful time in a senior or leadership role - Demonstrated ability to serve as a trusted advisor to business leaders, not a vendor executing tasks - Strong strategic instincts paired with a clear bias for action and execution - Experience managing or directing creative and digital resources, whether internal teams, agencies, or contractors - Comfort operating in a flexible, project-based model where priorities shift and resourcefulness is required - Excellent communication and presentation skills; you will be in the room with senior stakeholders regularly - Familiarity with digital marketing channels, marketing automation, CRM, and performance reporting Requirements - Experience in senior living, healthcare, real estate, or consumer services (Nice to Have) Benefits - C2 talent working 30+ hours/week for 30 consecutive business days are eligible for medical, dental, and optional vision insurance - Life insurance and PTO accrual - 401(k) retirement plan with an employer match available for enrollment after 90 days

• Lead the planning and execution of high-impact digital and in-person events across key industries • Coordinate the planning and execution of online and in-person events, including product webinars, flagship thought-leadership events, and smaller targeted physical events • Manage end-to-end event logistics, including scheduling, speaker coordination, venue research and agreements, asset preparation, attendee management, and budget oversight • Develop event-related content and slides, as well as event landing pages and value propositions • Build and manage event registration pages using tools like Unbounce and WordPress • Collaborate with various teams to align on event objectives, promotion plans, and audience engagement strategies • Oversee promotion of events to drive registration and attendance • Manage the follow-up strategy and activities from events, coordinating efforts to ensure timely and effective lead nurturing • Assist in post-event processes, including reporting, content repurposing, feedback collection, and follow-up coordination • Track and analyze key event metrics and provide regular insights and recommendations for continuous improvement • Leverage AI tools to streamline event planning and operational workflows • Travel to key regions to manage and oversee local events

• Очолити маркетингову функцію Spurs Unit та забезпечити ефективну роботу команди з 10–11 спеціалістів у напрямах User Acquisition, Creative та Growth. • Провести комплексний аудит маркетингової функції, оцінити ефективність каналів залучення, процесів, команди та визначити ключові можливості для масштабування. • Розробити та реалізувати маркетингову стратегію юніту відповідно до бізнес-цілей продукту, забезпечуючи її виконання через чіткі пріоритети, процеси та KPI. • Виступати стратегічним партнером для Unit Lead, беручи участь у прийнятті ключових рішень щодо розвитку продукту та бізнесу. • Формувати та розвивати команду відповідно до потреб бізнесу: розвивати наявних спеціалістів, залучати нові таланти та будувати ефективну організаційну структуру. • Масштабувати платні канали залучення користувачів (Meta, TikTok, Google, ASA та інші), забезпечуючи стабільне зростання бізнесу з фокусом на ефективність інвестицій, ROAS та CAC. • Шукати та тестувати нові можливості для росту: канали, аудиторії, ринки, партнерства та інші нестандартні точки масштабування. • Розвивати органічні джерела залучення користувачів через ASO, бренд-маркетинг, контентні ініціативи, партнерські інтеграції та віральні механіки зростання. • Будувати систему прийняття маркетингових рішень на основі даних, експериментів та глибокого аналізу результатів.

Title: Performance Marketing Director Location: Greenwood Village, CO Job Description: What You’ll Do: Performance Marketing Director will own the strategy and execution of all paid and digital acquisition channels — driving qualified homebuyer leads and fueling sales pipeline through measurable, data-driven campaigns. You'll bridge the art of homebuilder marketing with the science of performance analytics, connecting media spend directly to model center traffic, appointments, and closings. You'll lead a team of 3 direct reports spanning PPC, display, SEO, AI search, and paid social while serving as the go-to performance marketing leader for Century Communities and Century Complete. Hybrid position 3 days in the office 2 days remote. Location, Greenwood Village, CO. Your Key Responsibilities Include: • Collaborates closely with the Vice President of Marketing to develop strategic paid media plans and budget • Lead, develop, and manage a team of 3 responsible for paid media and SEO/AEO • Own end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic display, and retargeting • Drive SEO strategy across community and brand web properties, ensuring visibility in both traditional search and emerging AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews) • Manage and optimize budgets across all communities and markets to hit cost-per-lead and cost-per-sale targets through audience segmentation strategies targeting move-up buyers, first-time buyers, and age-qualified communities • Oversee new home listing syndication and co-op advertising with Realtor partners (Zillow, Realtor.com, NewHomeSource) • Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend • Manage attribution modeling across online and offline touchpoints including walk-ins, phone, web, and Realtor referral • Deliver regular performance dashboards to sales, division presidents, and executive leadership • Partner with sales operations to optimize lead routing, follow-up cadences, and speed-to-lead within the CRM • Align digital and lifecycle marketing that to build cohesive and dynamic experiences for prospects across the buyer journey • Manage the martech stack including analytics platforms, tag management, and ad tech integrations • Manage relationships with digital agencies, media buyers, and listing platform partners, inclusive of evaluating the need for an agency partner • Collaborate closely with marketing functions, community sales managers, division marketing managers, and the creative team What You Have: • Proven experience managing and developing a small team • Proficiency in Google Ads, Meta Business Manager, Google Analytics 4, and CRM platforms • Hands-on experience with SEO strategy, including technical SEO, content optimization, and local search • Familiarity with AI search platforms and how generative AI is reshaping search behavior and homebuyer discovery • Strong analytical skills with the ability to connect media metrics to business outcomes • Experience with full-funnel attribution in a long sales cycle environment Preferred • Prior experience in homebuilding, real estate, or residential development • Familiarity with new home listing platforms (NewHomeSource, BDX, Zillow New Construction) • Experience with builder-specific CRMs (Lasso, Sales Simplicity, HubSpot) • Understanding of new home sales processes and Realtor co-op dynamics Your Education and Experience: • A Bachelor’s Degree in Marketing, Communication, or a related field. • 7+ years in performance or digital marketing, with 3+ years in a director-level role. Compensation Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $130,000 to $160,000 with the potential for an annual bonus. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan. #LI-MS1 #Hybrid About Century Communities Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that’s you, if you’re a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level, then apply today! As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, focusing on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits needed to build successful, rewarding careers.