SketchyMedical is an innovative online education company that has transformed how health sciences are taught by combining humor, storytelling, and memory techni
Senior Content Marketing Manager
Location
California + 11 moreAll locations: California | Colorado | Florida | Illinois | New Jersey | New York | Massachusetts | Michigan | Pennsylvania | Texas | Utah | Washington
Posted
3 days ago
Salary
$130K - $160K / year
Seniority
Senior
Job Description
Senior Content Marketing Manager
SketchyMedical
• Own the integrated content strategy for both brands — connecting organic search/ AEO, blog, and social into a single plan with a consistent brand voice across Sketchy (B2C) and DDx (B2B). • Maintain the content calendar, prioritizing production based on audience needs, search opportunity, and company goals. • Run keyword and content-gap analysis for both audiences and execute SEO, AEO, and GEO optimization, including surfacing both brands in ChatGPT, Perplexity, and Google AI Overviews. • Write and optimize blog posts, long-form content, meta titles, descriptions, and FAQ content tuned for organic search and AI answer engines. • Publish directly in Webflow and work within established CMS and content workflows. • Own organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel-specific plans to grow and engage both the student audience (Sketchy) and educator audience (DDx). • Write social copy and captions, or brief and manage content creators to produce it, maintaining brand voice across every channel. • Track performance across owned channels using GA4, SEMrush, Google Search Console, and social analytics tools, and adjust the plan based on what the data shows.
Job Requirements
- Bachelor’s degree or equivalent practical experience.
- 7+ years in content marketing, editorial, or social media roles — with meaningful experience across both written content and social channels.
- Strong portfolio spanning blog/long-form, social media (across multiple platforms), and SEO-optimized content, with a track record of building audience and organic reach.
- Hands-on SEO/AEO experience
- Demonstrated ability to own a content calendar end-to-end and manage multiple content types and channels simultaneously.
- Social media fluency across LinkedIn, Instagram, TikTok, Reddit, and Meta — including both strategy and copy production.
- Data fluency: comfortable pulling insights from GA4, SEMrush, Google Search Console, and social analytics tools, and making decisions based on what the data shows.
- Proficiency with a CMS — Webflow experience strongly preferred.
Benefits
- Remote First - Make a difference from wherever you want to work.
- Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
- 100% Individual Health Coverage - We got you covered!
- Equity - From day one, you’ll have a stake in our future growth.
- 401(k) - We support your financial future with up to 5% matching.
- Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
- Annual Work Anniversary Stipend
- Monthly Wifi & Phone Reimbursement
- Short Term & Long Term Disability
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