• Develop a creative marketing strategy for different traffic channels. • Develop and brainstorm creative concepts, from initial ideation to execution. • Analyze competitors' concepts to generate new ideas and provide creative inspiration for the design team. • Research user behavior and funnels, identifying factors that impact performance and success. • Work closely with the user acquisition team.

• Work on all aspects of the production and distribution of NPR’s fundraising materials and maintain relationships with both external station staff and internal teams who contribute to the materials. • Bring organizational and project management skills to work that involves colleagues across internal and external departments and organizations. • Produce and distribute a variety of audio promos and promotional assets for NPR member stations’ use. • Write and distribute the NPR Day Sheet to station colleagues, serve as editor for other colleagues' work. • Provide backfill for production on the funding credit team and across other team functions — including, but not limited to funding credit production and SiriusXM channel maintenance — as necessary. • Assist in the development of video protocols and standards in the same broader work areas outlined above.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Gray Media is seeking a full-time Digital Content Producer for its corporate team. We're looking for someone to create content that will boost social engagement and drive traffic to station websites across the company. The ideal candidate has a strong understanding of digital trends and can leverage metrics and analytics to drive their next move. The successful candidate is an innovative self-starter who beats deadlines and the competition, handles pressure, and strives to be first and best with the story. This is a remote position. Duties/Responsibilities include, but are not limited to: - Writes several AP-style news stories daily; creates live streams; adds videos to stories - Subsequently develops engaging social and push alert suggestions - Utilizes analytics to track trends in daily decision-making - Copyedits digital stories from other team members - Seeks out original news stories ahead of the competition - Communicates effectively with digital teams across the company to incorporate content at a station level - Attends and contributes to editorial meetings Qualifications - A background in journalism and communications with strong writing skills preferred - A solid understanding of social media and analytics - Having strong news judgement - Knowledge and use of effective SEO practices - 2 years of newsroom and digital content producing experience preferred Requirements - Salary/Wage: $50,000 - $60,000/yr. - Shift and Schedule: Mon. - Fri. (or at Manager's Discretion) - Job Type: Full-Time Benefits - Comprehensive Medical(Rx), Dental, and Vision Coverage - Health Savings Account with Company contributions - Flexible Spending Account - Employer-paid life and disability benefits - Paid parental leave benefits - Adoption and Surrogacy Benefits - 401(k) Plan, including matching and profit-sharing contributions - Employee Assistance Program - Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage - Paid Time Off, including Relocation PTO

• Creating both video and static creatives for web2web funnels, focused on conversion and ROI. • Writing briefs for motion/graphics designers and content creators (concept, copywriting, structure, references, materials). • Approval of finished advertising creatives and UGC materials. • Adapting advertising creatives for various advertising platforms and audience segments. • Researching and analyzing creative strategies and tactics within the niche, including competitor analysis using various tools. • Continuously developing hypotheses, generating ideas, and consistently monitoring market trends and best practices in the field. • Assess the performance of advertising campaigns with the UA Manager and implement enhancements based on marketing and business metrics. • Collaborate with the team on a daily basis to review acquisition results and marketing metrics, and contribute new ideas, approaches, and tools to achieve team objectives.