• Develop and execute social media strategies to grow SourceReady’s presence on Instagram, Reddit, LinkedIn, Twitter, and other social media platforms. • Research and participate in relevant online communities, including Reddit threads, LinkedIn groups, and industry forums, to establish SourceReady as a thought leader. • Create and edit short-form and long-form video content for YouTube Shorts, TikTok, LinkedIn, and Twitter, covering topics related to AI sourcing, supply chain insights, and business growth. • Design visually engaging content, including video clips, motion graphics, and social media posts, to increase brand awareness. • Optimize content for SEO and platform algorithms to improve visibility and engagement. • Work with the marketing team to experiment with viral growth strategies, community engagement tactics, and influencer partnerships.

• Develop and execute social media strategies for clients, including content creation, community management, social media advertising, and influencer marketing. • Conduct market research to identify new opportunities for client growth and engagement. • Analyze data to measure the effectiveness of social media campaigns and make data-driven decisions. • Collaborate with the creative team to develop engaging and effective social media content. • Stay current with the latest social media trends and best practices. • Prepare and manage content calendars for clients and the company. • Prepare monthly reports for clients using social media analytics tools. • Participate in meetings with clients to spearhead social media strategies. • Participate in creating marketing plans and strategies for the company and its clients. • Meet all deadlines as assigned in the company's project management tool.

• Create high-quality health, wellness, and beauty content for various platforms. • Promote selected products across major social media platforms using provided links. • Create engaging visuals using Canva, CapCut, Adobe, or similar tools. • Drive organic traffic through effective strategies and compelling calls-to-action. • Respond professionally to comments, DMs, reviews, and user inquiries. • Monitor and analyze performance metrics to recommend ongoing improvements. • Develop and manage daily/weekly content calendars and maintain a steady stream of promotional material. • Stay current with social media trends and competitor strategies. • Build and grow the community through polls, Q&A sessions, and other engagement tactics. • Ensure brand consistency across all channels.

• Own Franki’s social strategy, including channel strategy, content pillars, and campaign planning • Fully own execution: content creation, publishing, campaigns, and ongoing optimization • Create social-first content, especially short-form video (concepting, scripting, filming, editing) • Lead social campaigns tied to product launches, rewards, seasonal moments, and local culture • Collaborate with creators and internal teams to produce high-quality, on-brand content • Manage posting cadence and content calendar end to end • Own community engagement across platforms (comments, DMs, outbound engagement) • Track performance, identify what’s working, and iterate quickly based on data and trends • Stay ahead of platform trends and move fast on timely opportunities