Role Description We're looking for a Digital Marketing Manager who has a builder mentality and is ready to accelerate Om. You'll report to the Director of Brand & Innovation and be our in-house digital engine, setting the strategy and managing execution end-to-end, shaping how the brand shows up across platforms, communities, and culture. - Lead the development of a social-first brand strategy, content, and activation — own the brand's voice and presence across all platforms - Paid media direction & execution — manage spend efficiently and optimize relentlessly across channels - Influencer & creator ecosystem — build and manage a best-in-class creator program, including TikTok Shop strategy and execution - Performance reporting & optimization — track what matters, cut what doesn't, and double down on what works - Engagement & collaboration execution — activate partnerships and community moments that build brand love - DTC strategy alignment — integrate digital marketing into the full direct-to-consumer funnel - Define social KPIs (engagement, reach, sentiment, conversion) - Track, analyze and optimize campaign performance, garnering insights to refine the strategy - Ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights. Qualifications - 5-6+ years of digital marketing experience — brand side strongly preferred; DTC experience mandatory - Wellness or CPG background a strong plus — you understand this consumer and this category - Channel builder — you can show us a channel you grew meaningfully - Full-funnel owner — paid, organic, influencer, and DTC are one integrated plan in your head, not separate swim lanes - Strategy + execution skills — you can write the brief and then execute against it yourself - TikTok-native — you understand how the platform works, not just theoretically, and you've driven results on it - Data-driven — you make decisions based on performance, not instinct alone, and you can prove it - Highly autonomous — you don't need someone to hand you a playbook; you build the playbook Benefits - Competitive compensation and bonus opportunities - Medical, Dental, and Vision Insurance - 401(k) with Company Safe Harbor Contribution - Paid Time Off, Paid Holidays, and Sick Leave - Paid Parental Leave - Company-Paid Life and Disability Insurance - Employee Assistance Program (EAP) - Professional development and career growth opportunities - Employee discounts on OM products

• Own and continuously optimize multi-channel digital acquisition strategy across paid, organic/SEO, content, email, and partnership channels — using AI tools to accelerate analysis, testing, and execution at every layer • Build AI-powered reporting frameworks and performance dashboards that give leadership real-time visibility with less manual effort and faster cycle times • Develop and execute 6–12 month AI-integrated digital growth roadmaps aligned to practice-specific and enterprise growth priorities • Partner cross-functionally with analytics, product, design, and practice leadership to improve website experience, content strategy, and conversion performance • Identify and pilot net-new revenue and lead generation opportunities — including marketplace partnerships, content-driven demand, and AI-assisted intent-based outreach through SIGNAL

• Own hands-on execution, analysis, and optimization of e-commerce sales and marketing activities • Ensure an exceptional customer experience on company websites • Maintain consistent messaging and branding across email, social, and on-site platforms • Coordinate omni-channel graphic design needs through clear briefs, asset review, and cross-functional follow-up • Track and analyze sales and marketing performance, translating findings into actionable recommendations • Support decisions related to product mix, promotions, and marketing efforts • Execute work that improves sales and profitability • Support integrated marketing campaigns, monitor KPIs, and conduct market research • Manage project timelines and partner with internal and external stakeholders to complete e-commerce initiatives

• Assist in building and managing Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display • Support the development and execution of paid advertising strategy on Amazon with a focus on ACoS, ROAS, and revenue growth • Pull and analyze weekly performance data for assigned SKUs (sales, sessions, conversion rate) and share findings with the ecommerce lead • Assist in developing and refining product listings, A+ content, and brand store assets on Amazon • Support broader DTC digital marketing initiatives including email campaigns, promotions, and product launches • Assist with loading copy and images to Amazon and DTC storefronts; QA live pages for accuracy and compliance • Monitor listing health (suppressed listings, Buy Box status, content errors) and resolve issues with Amazon support and internal teams • Maintain accurate product metadata including titles, bullets, descriptions, images, UPCs, and GTINs • Manage product feed updates and GDSN entries; validate distributor and digital catalog data for accuracy • Coordinate with Creative and QA teams to ensure on-platform assets match approved images and copy • Monitor Seller Central daily including orders, messages, shipments, stranded inventory, and returns • Track inventory levels across Amazon and Shopify; flag reorder needs and support restocking coordination with the fulfillment team • Coordinate with the fulfillment team on routing and inbound prep • Manage inbound customer inquiries via phone, email, Amazon messages, and chat with a professional, solutions-focused approach • Handle order management on Shopify and Amazon Seller Central including refunds, replacements, and escalations • Respond to Amazon A-to-Z claims and customer messages in accordance with platform guidelines • Build and maintain a customer FAQ and standardized response library for consistent, efficient support • Surface recurring customer issues and product feedback to inform operational and marketing decisions