Digital Marketing Manager
Location
United States
Posted
5 days ago
Salary
$100K - $120K / year
Seniority
Lead
No structured requirement data.
Job Description
Digital Marketing Manager
Om Mushrooms
Role Description We're looking for a Digital Marketing Manager who has a builder mentality and is ready to accelerate Om. You'll report to the Director of Brand & Innovation and be our in-house digital engine, setting the strategy and managing execution end-to-end, shaping how the brand shows up across platforms, communities, and culture. - Lead the development of a social-first brand strategy, content, and activation — own the brand's voice and presence across all platforms - Paid media direction & execution — manage spend efficiently and optimize relentlessly across channels - Influencer & creator ecosystem — build and manage a best-in-class creator program, including TikTok Shop strategy and execution - Performance reporting & optimization — track what matters, cut what doesn't, and double down on what works - Engagement & collaboration execution — activate partnerships and community moments that build brand love - DTC strategy alignment — integrate digital marketing into the full direct-to-consumer funnel - Define social KPIs (engagement, reach, sentiment, conversion) - Track, analyze and optimize campaign performance, garnering insights to refine the strategy - Ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights. Qualifications - 5-6+ years of digital marketing experience — brand side strongly preferred; DTC experience mandatory - Wellness or CPG background a strong plus — you understand this consumer and this category - Channel builder — you can show us a channel you grew meaningfully - Full-funnel owner — paid, organic, influencer, and DTC are one integrated plan in your head, not separate swim lanes - Strategy + execution skills — you can write the brief and then execute against it yourself - TikTok-native — you understand how the platform works, not just theoretically, and you've driven results on it - Data-driven — you make decisions based on performance, not instinct alone, and you can prove it - Highly autonomous — you don't need someone to hand you a playbook; you build the playbook Benefits - Competitive compensation and bonus opportunities - Medical, Dental, and Vision Insurance - 401(k) with Company Safe Harbor Contribution - Paid Time Off, Paid Holidays, and Sick Leave - Paid Parental Leave - Company-Paid Life and Disability Insurance - Employee Assistance Program (EAP) - Professional development and career growth opportunities - Employee discounts on OM products
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Senior E-Commerce, Digital Marketing Manager
TeeTurtleWe make nerdy pop-culture t-shirts, original reversible plushies, games, and accessories to promote self-expression!
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Senior Digital Marketing Manager
Integrity Next GmbHIntegrityNext, a global leader in supply chain sustainability software, stands at the forefront of corporate sustainability and compliance. Since 2016, businesses have trusted IntegrityNext to simplify ESG compliance, reduce risks, and address critical challenges like due diligence, decarbonization, and sustainability reporting. With over 500 customers and 2 million suppliers across 190 countries, IntegrityNext is transforming supply chains into engines of transparency and sustainable growth. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We welcome applicants from all backgrounds and strive to create an environment where everyone feels respected and heard. Join us in our mission to build a more equitable and inclusive world.
Role Description Als Senior Digital Marketing Manager (m/w/d) bist du Teil unserer Demand-Generation- und Digital-Marketing-Aktivitäten bei IntegrityNext. Du übernimmst Verantwortung für die operative Umsetzung im digitalen Marketing und bringst gleichzeitig Strategien und Ideen ein, um Kampagnenperformance, Website Conversion und organisches Wachstum weiter zu verbessern. Was erwartet dich? - Performance Marketing - Unterstützung im Tagesgeschäft rund um Google Ads und LinkedIn Campaign Manager - Monitoring von Budgets, Pacing, Kampagnenperformance und Lead-Generation-Ergebnissen - Unterstützung beim Setup, Launch und der Optimierung neuer Paid-Search- und Paid-Social-Kampagnen - Zusammenarbeit mit Field Marketing bei regionalen und themenspezifischen Lead-Generation-Kampagnen - Enge Abstimmung mit Marketing Operations, um Tracking, Attribution und Kampagnen-Setups sauber aufzusetzen - Erstellung regelmäßiger Performance Insights und Reportings für interne Stakeholder - SEO und organisches Wachstum - Durchführung von Keyword-Recherchen und Identifikation von SEO-Potenzialen über relevante Themen und Märkte hinweg - Unterstützung bei der On-Page-SEO-Optimierung von Website-Seiten, Landing Pages und Blog-Inhalten - Zusammenarbeit mit Content Marketing bei SEO-getriebenen Content-Ideen, Content Briefings und Optimierungsempfehlungen - Monitoring der organischen Performance und Ableitung konkreter Verbesserungsmaßnahmen - Unterstützung bei technischen SEO-Checks und Koordination der Umsetzung mit internen oder externen Stakeholdern bei Bedarf - Website und Conversion Optimization - Erstellung, Aktualisierung und Optimierung von Website-Seiten und Landing Pages - Sicherstellung, dass Kampagnen-Landing-Pages auf Messaging, Conversion-Ziele und Tracking-Anforderungen abgestimmt sind - Nutzung von Analytics- und Verhaltensdaten, um Verbesserungspotenziale auf der Website zu identifizieren - Unterstützung bei A/B-Tests, Conversion-Optimierung und Verbesserungen der User Journey - Pflege aktueller, korrekter und kampagnenrelevanter Website-Inhalte - Analytics, Reporting und Zusammenarbeit - Übersetzung von Performance-Daten in klare Empfehlungen für das Marketing Team - Enge Zusammenarbeit mit Marketing Operations zu Tracking, Attribution und Datenqualität - Zusammenarbeit mit Content Marketing und SEO zu Content Performance und Search Visibility - Zusammenarbeit mit Field Marketing bei Kampagnenumsetzung und Lead Generation - Unterstützung bei der Dokumentation von Kampagnen-Setups, Optimierungen und wiederkehrenden Prozessen Qualifications - 6–7 Jahre hands-on Erfahrung im Digital Marketing, idealerweise im B2B-SaaS- oder Enterprise-Software-Umfeld - Fundierte Erfahrung im Performance Marketing, insbesondere mit Paid Search und Paid Social - Gutes Verständnis von SEO, Keyword-Recherche, On-Page-Optimierung und Content Performance - Erfahrung in der Erstellung, Aktualisierung oder Optimierung von Website-Seiten und Landing Pages - Vertrautheit mit Demand Generation, Kampagnenumsetzung und Lead Generation in einem B2B-Umfeld Requirements - Sehr gute praktische Erfahrung mit Google Ads und LinkedIn Campaign Manager - Sicherer Umgang mit Digital-Marketing-Daten, Performance-Kennzahlen und Reporting - Fähigkeit, Insights aus Kampagnen-, Website- und SEO-Daten in konkrete nächste Schritte zu übersetzen - Erfahrung mit Tools wie GA4, Google Tag Manager, HubSpot, Looker Studio, Semrush, Amplitude, Hotjar oder Contao - Verständnis von Tracking, Attribution, Landing-Page-Performance und Conversion-Optimierung Benefits - Eine Tätigkeit mit echter Bedeutung, die Spaß macht und Wirkung zeigt - Die Möglichkeit, mit deiner Arbeit einen nachhaltigen Beitrag zu leisten - Attraktive Verdienstmöglichkeiten in einem wachsenden Unternehmen - 30 Tage Urlaub - EGYM Wellpass Mitgliedschaft für deine Work-Life-Balance - Flexible Arbeitsmodelle zur besseren Vereinbarkeit von Beruf und Privatleben - Inspirierende Büroräume im Herzen Münchens - Flexibles Arbeiten im Home Office oder remote innerhalb Deutschlands - Ein professionelles, herzliches und engagiertes Team - Zusammenarbeit auf Augenhöhe und eine offene Feedbackkultur - Kurze Entscheidungswege und echte Mitgestaltungsmöglichkeiten - Raum, eigene Ideen einzubringen und umzusetzen - Hoher Grad an Eigenverantwortung
