• Design full-course curricula for Elementary School Literacy, including scope and sequence, unit plans, and daily lesson plans • Develop high-quality instructional materials, including student-facing lessons and text-based activities; writing prompts, discussion protocols, and projects; assessments and rubrics aligned to grade-level standards • Curate and develop diverse, high-quality text sets that reflect multiple perspectives and lived experiences • Ensure alignment to New York State standards and Zeta’s academic vision and outcomes • Embed explicit instruction in literacy skills, including reading, writing, speaking, listening, and critical analysis • Design performance-based assessments that measure both content knowledge and transferable skills • Collaborate with academic leaders, instructional coaches, and other curriculum writers to ensure alignment and coherence • Iterate on curriculum based on educator feedback, student work, and assessment data

• Research, write, and publish high-quality website and channel content • Optimize content for SEO to improve rankings and grow organic traffic • Refine and edit content for clarity, positioning, and brand voice consistency • Track content performance across key metrics, including SEO rankings, organic traffic, leads and conversions, page views, engagement time, shares, mentions, and backlinks • Use performance data to improve content strategy • Provide regular reports and insights to management

• Research, create and deliver high-quality content to clients according to specified deadlines • Edit the work of peers using Brafton’s editing marks and processes • Work with account management to ensure that clients’ goals are achieved • Virtually attend project, client and team meetings • Track writing and editing production work on a daily basis in our in-house project management system • Communicate directly with clients • Adhere to highly specific style guides and client preferences communicated through revisions, feedback calls, etc. • Interpret and apply SEO-provided requirements based on SERP, LLM and AIO analysis

Role Description pubGENIUS, a leading React.js and Next.js development company and Ad Tech startup, is seeking a talented Content Writer to join our dynamic team. As a Content Writer at pubGENIUS, you will craft compelling, clear, and engaging content that effectively communicates the value of our products and services to a technical and business audience. Your work will support marketing campaigns, thought leadership initiatives, and client communications. Qualifications - Proven financial writing experience (candidates with both a relevant degree and financial writing experience will be prioritized) - Strong English writing skills (minimum B2 to C1 level) - Experience writing website and channel content optimized for SEO - Familiarity with any CMS platform - Ability to translate complex financial topics into clear, reader-friendly content - Solid understanding of SEO best practices Requirements - Familiarity with SEO best practices and content optimization techniques - Experience in the Ad Tech or fintech - Strong attention to detail with the ability to self-review and improve written work - Independent and proactive working style - Comfortable working with cross-functional and international teams - A reader-first mindset focused on creating valuable, engaging content - Interest in improving processes, optimizing workflows, and increasing efficiency Benefits - Fully remote work from anywhere - Flexible hours Responsibilities - Research, write, and publish high-quality website and channel content - Optimize content for SEO to improve rankings and grow organic traffic - Refine and edit content for clarity, positioning, and brand voice consistency - Track content performance across key metrics, including SEO rankings, organic traffic, leads and conversions, page views, engagement time, shares, mentions, and backlinks - Use performance data to improve content strategy - Provide regular reports and insights to management Working Model - Part-time, hourly-based role - Opportunity to transition into full-time - 2–3 hours of daily overlap with the team required Application Process We do not review applications via LinkedIn DMs or email. Please apply through the application link. We do not work with staffing agencies or third-party recruiters. Direct applicants only. pubGENIUS is an Equal Opportunity Employer; employment with pubGENIUS is governed on the basis of merit, competence, and qualifications and will not be influenced in any manner by race, age, colour, gender, religion, national origin/ethnicity, veteran status, sexual orientation, marital status, gender identity, mental or physical disability, or any other legally protected status.