• Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact. • Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications. • Establish content guidelines and review processes that ensure clarity, consistency, and accuracy. • Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities, campaigns expressions, launches, and business objectives. • Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction. • Ensure messaging is coordinated across channels and tailored appropriately by audience, funnel stage, and platform. • Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback. • Partner with Creative, Brand Operations, and channel leaders to prioritize resources and deliver content against business objectives. • Manage freelance writers, editors, and production partners as needed.

• Lead content design for web - producing polished, on-brand pages and written content. • Collaborate closely with stakeholders, developers, and content partners to shape solutions that balance creativity, usability, and business goals. • Apply UX, SEO, and performance insights to refine layouts, content structure, and overall clarity for web content design. • Manage multiple initiatives end-to-end, bringing strong creative judgment, organization, and attention to detail across all deliverables.

• Support the development and execution of purpose-driven marketing and communications initiatives across owned, earned, social, and paid channels. • Develop strategic narratives, communication platforms, and campaign frameworks that strengthen brand relevance and consumer connection. • Ensure all content and communications align with broader brand strategy, positioning, and business objectives. • Collaborate with internal and external partners to bring integrated campaigns to market. • Identify, evaluate, and manage relationships with external partners, organizations, creators, influencers, talent, and industry stakeholders. • Manage cross-functional coordination across agency, client, and partner teams to ensure seamless delivery of initiatives. • Develop social copy, creator briefs, content outlines, messaging frameworks, and channel-specific content recommendations. • Track, analyze, and report on campaign, content, partnership, and program performance.

Role Description As Senior Brand and Content Manager, you own how Hilo's brand comes to life across content, campaigns, and communications. You lead content strategy, messaging, creative briefing, and brand measurement across our key markets. This is a hands-on role. You'll write the plan, write the brief, shape the message, work closely with agencies and stakeholders, and help bring campaigns to market. You will partner closely with our Head of Design, Paid Acquisition Lead, and cross-functional teams across Product, Scientific, PR, Events, and Commercial to ensure a consistent and compelling brand experience. Location: Remote within Europe, with occasional travel to the UK, Germany, and our headquarters in Neuchâtel. Core Responsibilities - Reach and influence the right audience: - Own the development and delivery of content and campaigns that build awareness, trust, and consideration. - Ensure the right messages reach the right audiences at the right moments. - Own content strategy, voice, and tone: - Own Hilo's content strategy across channels and customer touchpoints. - Develop clear messaging frameworks and maintain a consistent brand voice across markets. - Oversee content planning across brand, campaign, SEO, and educational content. - Use data, experimentation, and AI-enabled workflows to continuously improve performance. - Own the creative brief: - Develop creative strategies and briefs that drive effective top-of-funnel marketing. - Lead agency briefing and creative development processes. - Ensure creative output reflects audience insight, commercial priorities, and brand standards. - Make the brand measurable: - Establish and track key brand metrics, including awareness, recall, search interest, and share of voice. - Partner with the data team to understand what's working and where to improve. - Help position Hilo as the most trusted name in continuous blood pressure monitoring. - Partner across teams: - Work closely with Design, Product, Scientific, Commercial, PR, Events, and external partners to deliver a consistent brand experience. - Coordinate campaigns and content across stakeholders while maintaining quality and alignment. - Manage agency and freelance relationships where required. Qualifications - Strong experience in brand and content roles within consumer-facing businesses. - Proven ability to translate brand strategy into campaigns, content, and measurable results. - Experience managing agencies and collaborating with multiple stakeholders. - Excellent writing, briefing, communication, and project management skills. - Comfortable operating in a fast-moving, high-growth environment. - A portfolio that demonstrates strong thinking, execution, and impact. - Entrepreneurial, resourceful, and hands-on. Requirements - Experience in health, wellness, medtech, or other trust-driven categories. - Startup or scale-up experience. - German language skills. - Experience using AI tools to improve content creation, briefing, or production workflows. What Success Looks Like - Long-term, Hilo becomes the category-defining brand in continuous blood pressure monitoring. - In your first 30 days: you understand the business, the audience, and the biggest opportunities to strengthen our brand and content performance. - By the end of your first year: we have sharper messaging, stronger brand consistency, measurable improvements in awareness, and a significantly stronger presence across our key markets. What Makes You A Great Fit At Hilo by Aktiia, our values guide everything we do: - Move the Needle: - You focus on what truly drives impact for our customers and company. - You use data and clarity to guide your decisions and prioritise what matters most. - Content here is accountable, measured in awareness, recall, and share of voice, not vibes. - Move Fast, Learn, Refine: - You work with urgency and purpose, balancing speed with high quality. - You treat mistakes as learning opportunities, experiment thoughtfully, and iterate quickly. - You ship the brief and the campaign rather than wait for the perfect deck. - Team First: - You put the team above individual interests, building trust through openness and respect. - You encourage healthy debate, challenge directly while caring personally, and stand behind team decisions. - You own the content outcome while working through a freelance PR lead, your agency partners, and a close partnership with the Head of Design and Paid. Why Join Us? - Hilo by Aktiia is becoming one of the most important med-tech companies, and you can be part of this exciting story. - Work on a mission that matters: transforming cardiovascular health at global scale. - Be part of a high-impact, fast-growing, and venture-backed scale-up company. - Collaborate with a diverse, passionate, and talented team. - Competitive compensation and other benefits (depending on location).