• Own CRM hygiene and data integrity • Manage inbound lead routing and SLAs • Build and maintain dashboards and reporting • Track pipeline health, funnel metrics, and conversion rates • Support forecasting and revenue visibility • Improve workflows across marketing, sales, and partnerships • Identify bottlenecks in the funnel and suggest optimizations • Support outbound list building and sequencing tools • Assist with tooling evaluation and automation setup • Analyze usage, pipeline, and conversion data • Support pricing and packaging analysis • Provide insights that inform strategic decision-making

• Responsible for managing the day-to-day operational activities supporting U.S. dental school accounts. • Focus on driving dental schools’ objectives (sales and profitability). • Participate in maintaining key operational functions including onboarding, bid processes, contract renewals, and pricing management. • Collaborates with Sr. Operations Manager on dental school kit and patient pack opportunities. • Analyzes sales growth, product conversions, order efficiency, and pricing impacts. • Provides actionable recommendations to improve financial performance and overall health of dental school accounts. • Support implementation of third-party platforms to enhance buying processes. • Serve as liaison to the Credit team regarding school receivables and pricing discrepancies.

• Lead lifecycle campaign operations in Iterable end-to-end: build and launch campaigns, journeys/workflows, triggers, templates, and personalization across email, SMS, and push notifications. • Build and manage audiences based on defined segmentation frameworks, targeting strategies, suppressions, dynamic lists, and audience refresh processes, ensuring precise execution of the established lifecycle strategy, ensuring the right message reaches the right member at the right time. • Execute campaigns from setup → QA → launch → monitoring, ensuring precision and consistency at high volume across email, SMS, and push. • Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review). • Implement process improvements and automation to reduce manual work and increase execution speed (including leveraging AI solutions or scripts when helpful). • Ensure proper setup and governance of marketing tools and workflows (Iterable as primary; plus coordination with tools like Salesforce and Asana as needed). • Maintain lifecycle data infrastructure: audience list generation protocols, segmentation standards, and documentation to support scalable execution and reliable measurement. • Partner cross-functionally to align campaign execution with defined lifecycle priorities, stakeholder requirements, data dependencies, and compliance standards • Operationalize structured experimentation, including A/B tests and holdouts, based on defined testing strategies and measurement frameworks, so the team can learn and iterate quickly. • Execute lifecycle initiatives across the lifecycle function, ensuring operational excellence without strategic ownership of prioritization or roadmap decisions. • Support operational workflows for additional channels like direct mail and phone outreach programs (e.g., list creation/formatting, vendor coordination, timeline management, QA).

• Solve problems and answer questions raised by community members, provide support and assistance on behalf of the core team. • Collect community feedback and suggestions on products and activities, and assist in product optimization. • Manage the user community on platforms such as Telegram/Discord/Wechat, create high-quality and targeted community groups through autonomous governance, incentive programs and tools. • Organize and implement community campaigns such as airdrops and AMA, track their results on new user growth and user activation.