Champions of meaningful progress.
Senior Manager, Influencer Marketing
Location
Illinois + 3 moreAll locations: Illinois | Michigan | California | New York
Posted
7 days ago
Salary
$94.9K - $95K / year
Seniority
Lead
No structured requirement data.
Job Description
Senior Manager, Influencer Marketing
dentsu Austria
Title: Senior Manager, Influencer Marketing Location: New York time type Full time job requisition id R1124134 Job Description: This role is critical to the success of the influencer team, serving as a client lead with ownership of strategy and confident execution. You will oversee influencer campaigns end‑to‑end with limited oversight, lead creative brainstorms, and guide strategic direction to meet client goals. You’ll also manage and develop junior team members in a collaborative, people‑first environment with strong growth opportunities. Key Accountabilities - Serve as the primary day‑to‑day client contact for influencer marketing initiatives - Develop, present, and optimize influencer strategies across clients and categories - Forecast campaign impact and KPIs, tying performance to business outcomes - Review and guide creative concepts, messaging, and ongoing optimization - Manage and mentor junior team members, supporting development and growth planning - Support influencer negotiations, contracting, and legal coordination - Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines) - Analyze performance data and report on progress against client revenue goals - Identify process improvements and organic growth opportunities - Collaborate cross‑functionally across Dentsu and support new business efforts as needed Person Specification - 3 years minimum relevant agency experience - Proven influencer marketing and project management experience - Hands‑on experience with platforms such as CreatorIQ, Captiv8, or similar - Experience managing teams, budgets, and contracts - Strong communication, organization, and prioritization skills - Ability to manage multiple campaigns simultaneously with attention to detail - Growth‑minded, collaborative, and accountable leadership style - Proficiency in PowerPoint, Word, and Excel - Comfortable working remotely, with flexibility to work from an office when needed Additional Information At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. The annual salary range for this position is $94,875 - $95,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-SS1 #LI-Hybrid Location: New York Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Related Guides
Related Categories
Related Job Pages
More Influencer Marketing Jobs
Junior Influencer Coordinator
Marketing ProsHelping Global Companies Find World-Class Marketing Talent from South Africa
• You'll play a key role in identifying, engaging, and managing relationships with content creators across multiple social media platforms. • You'll work closely with our Influencer Marketing team to help drive brand awareness, secure partnerships, and ensure campaigns run smoothly from start to finish. • Research and identify influencers aligned with the Desky brand across TikTok, Instagram, YouTube, and other platforms. • Conduct outreach and build relationships with creators through direct messages and email. • Craft personalised and engaging outreach messages that encourage positive responses and partnership opportunities. • Negotiate collaboration terms with creators while ensuring mutually beneficial outcomes for both the influencer and Desky. • Manage influencer databases and keep records updated and organised. • Coordinate product gifting and campaign logistics. • Track influencer communications and follow up where required. • Assist with contract administration and campaign documentation. • Monitor campaign performance and help compile reporting. • Stay up to date with influencer trends, platform updates, and emerging creators. • Support the Influencer Marketing team with day-to-day administrative tasks.
• Lead influencer and celebrity talent strategy across a range of budgets • Oversee beauty campaigns from brief to delivery at the portfolio and brand level • Create polished, client-ready offers, campaign materials, and communications • Lead campaigns from brief to delivery, including talent strategy, content milestones, and execution • Support and mentor team members on campaign execution, talent strategy, and industry best practices • Build strong relationships with talent reps, creators, and brand and portfolio partners • Identify culturally relevant talent opportunities that align with brand and portfolio goals • Bring digital commerce thinking into campaign planning and execution • Apply hands-on experience with TikTok Shop and/or Amazon influencer programs • Build trusted relationships with beauty clients and serve as a strong day-to-day partner • Develop thoughtful brief responses and creative concepts grounded in strategy and culture • Advise clients on influencer strategy as it relates to their commerce channels • Manage timelines, scope changes, and expectations with transparency
• Own Creator Acquisition Strategy for TikTok Shops: Build a high-performing network of creators who can drive revenue on TikTok Shops, including affiliates, influencers, and UGC talent. • Grow TAP & Creator Agency Partnerships: Identify and develop deep relationships with TAPs (TikTok Agency Partners) and third-party creator agencies. Expand these partnerships into scalable deal flow, consistent performance, and content output. • Put Top Creators on Retainer & Commission Models: Secure creators on monthly retainers, hybrid commission models, or CPA arrangements. Build loyalty and ensure consistent product promotion. • Sourcing & Recruitment: Leverage internal tools, creator marketplaces, agency networks, and social media to recruit net-new creators weekly. Build and manage a structured creator pipeline with performance tracking. • Campaign Execution & Briefing: Manage full-funnel execution from content brief development to creator onboarding, delivery timelines, and product fulfillment. • Community Building & Retention: Create and nurture an engaged creator community through Slack, Discord, or private groups. Offer training, perks, and feedback loops to drive motivation and retention. • Performance Tracking & Optimization: Analyze individual creator performance (CTR, CPA, ROAS), deliver feedback, and adjust strategy. Focus on scalable wins and rapidly eliminate underperformers. • Cross-Functional Alignment: Work closely with growth, creative, and media teams to plug top-performing content into paid campaigns, whitelisting, and top-of-funnel strategy
• Build and own Tether's global influencer strategy across AI, tech, lifestyle, culture, health, crypto and more. • Identify, vet, and build long-term relationships with influencers and creators solo and via agencies where it makes sense. • Run end-to-end campaigns: brief, contract, ship, measure, iterate. • Partner with product teams across all four pillars (Stable Finance, Stable Intelligence, Stable Power, Stable Communications) to align influencer activity with what we're actually launching. • Develop the tech and developer influencer program specifically YouTubers, technical bloggers, OSS maintainers, tech podcast hosts, AI influencers. • Stay close to platform shifts like X, Rumble, YouTube, TikTok, Instagram, Twitch, and whatever comes next.
