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Creator Manager – Influencer Growth Engine
Location
Canada
Posted
9 days ago
Salary
0
Seniority
Mid Level
Job Description
Creator Manager – Influencer Growth Engine
Pearl West
• Own Creator Acquisition Strategy for TikTok Shops: Build a high-performing network of creators who can drive revenue on TikTok Shops, including affiliates, influencers, and UGC talent. • Grow TAP & Creator Agency Partnerships: Identify and develop deep relationships with TAPs (TikTok Agency Partners) and third-party creator agencies. Expand these partnerships into scalable deal flow, consistent performance, and content output. • Put Top Creators on Retainer & Commission Models: Secure creators on monthly retainers, hybrid commission models, or CPA arrangements. Build loyalty and ensure consistent product promotion. • Sourcing & Recruitment: Leverage internal tools, creator marketplaces, agency networks, and social media to recruit net-new creators weekly. Build and manage a structured creator pipeline with performance tracking. • Campaign Execution & Briefing: Manage full-funnel execution from content brief development to creator onboarding, delivery timelines, and product fulfillment. • Community Building & Retention: Create and nurture an engaged creator community through Slack, Discord, or private groups. Offer training, perks, and feedback loops to drive motivation and retention. • Performance Tracking & Optimization: Analyze individual creator performance (CTR, CPA, ROAS), deliver feedback, and adjust strategy. Focus on scalable wins and rapidly eliminate underperformers. • Cross-Functional Alignment: Work closely with growth, creative, and media teams to plug top-performing content into paid campaigns, whitelisting, and top-of-funnel strategy
Job Requirements
- 2–4 years in creator or influencer marketing with a strong focus on TikTok Shops or TikTok affiliate programs
- Direct experience working with TikTok Agency Partners (TAPs) and/or managing relationships with creator agencies and networks
- Strong negotiation skills and understanding of commission structures, retainers, and performance-based compensation models
- Deep understanding of TikTok’s creator ecosystem, algorithm dynamics, content formats, and eComm integrations
- Track record of managing 50+ creators at a time, including contracts, creative briefings, and performance tracking
- Fluent in tools like TikTok Creator Center, Shop Ads Manager, affiliate dashboards, or third-party UGC platforms
- Analytical mindset with experience in evaluating ROI, CPA, and funnel metrics from creator campaigns
Benefits
- Medical, dental, vision, mental health
- Creator test budget
- Flexible PTO
- Learning stipends
- Team offsites
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