• Own and execute RPM Healthcare's growth marketing strategy • Develop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employers • Partner closely with sales leadership to support pipeline generation and revenue growth • Build lead nurturing programs that move prospects from awareness to opportunity • Develop account-based marketing initiatives for strategic target accounts • Create campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiatives • Improve lead conversion performance across the funnel • Lead the ongoing evolution of the RPM Healthcare brand • Improve website messaging, positioning, and user experience • Strengthen RPM's market presence through thought leadership, content, PR, and industry visibility • Ensure consistent messaging across all channels and customer touchpoints • Help define how RPM Healthcare is positioned against competitors • Create presentations, case studies, one-pagers, videos, and sales collateral • Support executive presentations and conference opportunities • Partner with sales to create targeted campaigns and outreach initiatives • Build marketing programs that directly support revenue generation • Work closely with the team to improve HubSpot utilization, automation, reporting, and campaign execution • Establish KPIs, reporting processes, and performance dashboards • Manage marketing budgets, contractors, agencies, and external vendors • Continuously evaluate marketing effectiveness and ROI

• Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention • Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge • Act as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketing • Lead product and feature launches with measurable impact on awareness, pipeline, and adoption • Enable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cycles • Drive the messaging and targeting strategy to fuel high-performing campaigns in partnership with our marketing team • Optimize and measure GTM performance, using sales feedback, customer feedback, win/loss analysis, and usage trends • Collaborate cross-functionally with Product, Marketing, Sales, and Customer Success, ensuring strategy alignment and unified execution

• Own the end-to-end marketing strategy across Somnia L1 and the products built on top • Shape the marketing operating model so the team is structured around products and outcomes • Set the weekly operating rhythm: targets, reviews, post-mortems • Own the growth numbers • Run the full acquisition stack: organic content engines, paid, KOL programs, season campaigns, referral loops • Build the analytics layer that turns on-chain and community data into prioritization for the team • Own the master Somnia narrative • Define and protect the visual identity, tone of voice, and brand governance across every team and channel • Own retention across the product stack • Set the strategy for Discord, Telegram, X, and ecosystem comms • Own earned media strategy and tier-1 editorial relationships across crypto and mainstream tech • Lead the global events calendar • Partner with the product leads for DreamDEX, Prophecy, and future products as their commercial counterpart • Manage agency relationships, KOL contracts, and external creative partners

Role Description The Customer Marketing Director will lead customer-focused marketing strategies to drive adoption, retention, growth, revenue expansion, and customer lifetime value across Direct Travel's client base. This role combines strategic planning, cross-functional program execution, data-driven segmentation, and hands-on leadership to deliver measurable business outcomes and strengthen client relationships. - Develop and own the customer marketing strategy aligned to corporate goals (adoption, retention, expansion, upsell/cross-sell, NPS). - Build and execute segmented, lifecycle-based marketing programs (onboarding, adoption, renewal, churn reduction, advocacy). - Lead personalized, multi-channel review sourcing campaigns targeted to client segments and buyer personas. - Partner and collaborate with Sales, Account Management, Product, Revenue Operations and Analytics to create coordinated plans and ensure consistent messaging and timing. - Develop and scale customer advocacy and reference programs (testimonials, referrals, case studies, awards). - Define KPIs (retention rate, expansion revenue, churn, engagement metrics) and deliver regular performance reporting to leadership. Qualifications - 5+ years of B2B customer marketing, lifecycle marketing, or customer success enablement experience; 3+ years in a leadership role. - Proven track record driving retention, upsell/cross-sell, product adoption or customer advocacy programs that produced measurable revenue impact. - Strong analytical skills with experience using customer, product and revenue data to inform segmentation and campaign optimization. - Hands-on experience with CRM and marketing automation (Salesforce, Marketo, Monday.com, Smartsheet or similar). - Excellent cross-functional collaboration and stakeholder management skills; ability to translate strategy into scalable programs.