Buyers Edge Platform: the leading foodservice Digital Procurement Network, powered by data, software, and collaboration.
Director, Content & Brand
Location
United States
Posted
8 days ago
Salary
0
Seniority
Lead
Job Description
Director, Content & Brand
Buyers Edge Platform
• Own brand architecture: Design framework unifying DPN, Fresh, SaaS, and Supply Chain under BEP while preserving segment differentiation. Create positioning exercises, architecture briefs, and integration transition plans. • Build content strategy: Define comprehensive roadmap across owned channels (web, blog, email, collateral), social media, and earned media. Own editorial calendar, standards, and cross-functional workflow. Measure against division priorities. • Establish thought leadership: Position proprietary data assets as industry authority. Own insights, research publications, press strategy, and meaningful earned media placements that amplify credibility. • Maintain brand identity: Evolve visual identity and voice to reflect positioning. Ensure consistency across all touchpoints while enabling division-specific customization within guardrails. • Lead social media: Build playbook across divisions. Own execution on LinkedIn, Twitter, and relevant channels. Amplify thought leadership, support operator acquisition, build community. Track and optimize performance. • Support M&A integration: Assess brand positioning post-close. Define integration approach (rebrand / co-brand / migrate) and messaging hierarchy aligned to tier classification. Develop playbook for brand and content strategy. • Coach editorial standards: Set communication bar—clarity, voice, intent. Build and mentor team; codify standards in scalable playbooks. • Integrate AI into operations: Identify opportunities for AI in ideation, drafting, personalization, and efficiency. Establish guidelines maintaining brand voice and editorial rigor.
Job Requirements
- 8-12 years in content strategy, brand management, or marketing leadership at B2B companies
- Track record consolidating brands, repositioning portfolios, or unifying messaging across divisions
- Strong writing, editing, and coaching skills; ability to set and maintain editorial standards
- Experience measuring content performance and linking narrative to business outcomes
- Social media strategy and execution; press strategy and media relations experience
- Systems thinking: build playbooks, codify standards, obsessed with scalability
- Stakeholder management and influence without authority
- Comfort with data, metrics, and AI tools for content augmentation
- Understanding of B2B buyer journey and operator/distributor context
- Nice to have: M&A integration, foodservice/hospitality industry knowledge, thought leadership program scale-up
Benefits
- Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
- Grow with us. Enjoy strong training, development, and competitive pay.
- Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.
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