Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Sazerac produces and markets the most award-winning bourbons and whiskeys in the world, including: Buffalo Trace Pappy Van Winkle Eagle Rare Blanton’s Sazerac Rye Additionally, Sazerac owns many popular brands across a range of spirits, including: Fireball Southern Comfort Seagram’s V.O. Myers’s Goldschläger Parrot Bay 99 Brand Platinum Vodka We’re proud of our award-winning culture and distilleries, with our Louisville office named one of the “Best Places to Work in Kentucky” four times.
Communications Leader
Location
Northern America + 1 moreAll locations: Northern America | Latin America (LATAM)
Posted
7 days ago
Salary
$140K - $160K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Communications Leader
Sazerac Company
Role Description The Communications Leader – Americas will assist with promoting Sazerac’s global spirits portfolio in the US and LATAM markets, implementing campaigns to generate buzz and earned media coverage for various brands including: BuzzBallz, Fireball Cinnamon Whisky, Buffalo Trace Bourbon, and many more. This role will be a critical member of the team, helping to keep us organized and informed while also assisting with the execution of communications campaigns. This person will need to be able to travel up to 25% of the time in this role. - Obsessively track current events and be deeply embedded into the cultural zeitgeist by keeping pace with the ever-changing news cycle and thinking outside the box to identify opportunities that insert our brands into relevant conversations. - Manage PR and influencer campaigns across the USA and LATAM with minimal oversight. - Manage internal team of PR experts (~4) across the USA and LATAM, including assigning and managing workload. - Build and manage relationships with media, influencers, agencies, and industry partners while creating compelling PR materials that generate earned media coverage and brand visibility. - Lead the development and execution of integrated PR campaigns, influencer programs, special events, and creative brand activations, partnering cross-functionally to bring innovative ideas to market. Qualifications - Undergraduate degree - 10 or more years of relevant experience - Proficiency with PR tools such as: Muckrack, Meltwater, etc. and MS Office products - Strong ability to manage multiple priorities simultaneously while maintaining organization and attention to detail. - Effective communicator and collaborative team player, capable of building relationships and influencing stakeholders at all levels of the organization while maintaining a professional presence. Requirements - Agency and/or spirits experience - Bilingual skills in English/Spanish Benefits - Comprehensive compensation and benefits package including medical, dental, vision, 401K, paid time off, and more. - Annual salary range for this role is $140,000 - $160,000. - Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations. Company Description Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world.
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