• Build Wand's Creative Engine • Own the ideas that shape how millions of players discover and experience Wand. • Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms. • Define the stories we tell, the emotions we tap into, and the angles we test. • Build and evolve the creative systems that help us consistently produce winning ads. • Turn creative production into a repeatable growth engine rather than a series of one-off campaigns. • Shape How Gamers See Wand • Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to. • Find the moments, frustrations, goals, and inside jokes that resonate with real gamers. • Translate gameplay experiences into concepts that stop thumbs and drive action. • Help define Wand's voice as we continue scaling globally. • Build a Culture of Experimentation • Champion bold ideas and test them quickly. • Create frameworks for turning creative learnings into future wins. • Continuously uncover new opportunities, patterns, and insights from performance data. • Push beyond templates and recycled formats to create original work that feels native to gaming culture. • Lead Creative Production • Direct freelancers, editors, designers, creators, and agency partners. • Build sharp briefs that inspire great work. • Give clear, actionable feedback that improves output without slowing teams down. • Ensure every creative shipped reflects both player understanding and performance intent.

Role Description We are looking for a Paid Media Strategist to be the owner of our paid media campaigns, driving awareness and demand for our B2B solutions. You will own media, primarily across Google, Bing, Meta, and LinkedIn. This is a hands-in-tool, end-to-end role — you will build, manage, optimize, and report on all paid campaigns (no agency partnerships). You will own the budget allocation, the channel mix, and the results. The role will work closely with our Manager of Integrated Campaigns, Director of Marketing Programs & Ops, B2B Product Marketing Teams, and in-house creative teams to bring campaigns to life. Over time, as our core channels mature, you will have room and support to identify and test new channels and approaches to reach our B2B audiences. This role reports to the Director, B2B Marketing Programs and Operations. - End-to-end management of paid digital campaigns across Google, Bing, Meta, and LinkedIn — from strategy and in-platform build through optimization and reporting - Budget allocation and channel mix recommendations tied to campaign goals and MQL targets - Performance tracking and regular reporting on KPIs, with clear recommendations for improvement - Campaign tracking, tagging, and troubleshooting in-platform and in partnership with marketing ops and marketing analytics teams - Creative brief development and asset guidance in partnership with our in-house creative team - Identification and testing of new channels and tactics as core programs mature — you will have the opportunity to build beyond the current channel mix - Collaboration on strategy, execution, and budget for other channels, such as direct mail, influencer partnerships, and trade publications - Cross-training and collaboration with other integrated team member, Sr Associate of Integrated Campaigns - Organic & Boosted Social Qualifications - 5+ years managing paid media campaigns hands-in-tool across Paid Search, Paid Social, and Paid Display (Google, Bing, Meta and LinkedIn preferred) - Demonstrated track record of driving measurable B2B outcomes — MQLs, pipeline contribution, or site traffic — not just impressions and clicks - Experience owning budget allocation and making channel mix decisions independently, without agency support - Strong command of campaign tracking, attribution, and tagging — comfortable troubleshooting in-platform - Ability to translate performance data into clear, actionable recommendations for stakeholders Requirements - Experience in a marketplace, platform, or multi-product B2B environment - Familiarity with ABM tactics, intent-based targeting, or account-level media strategies - Comfortable working in a lean team Benefits - Medical, Dental & Vision Healthcare Plans - New Hire Stipend for Home Office Set-Up - Generous PTO - Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

• Own the entire AI UGC pipeline: hooks, scripts, avatar/voice generation, editing, captions, publishing • Ship volume. Dozens of variants a week, not one polished hero asset a month • Run creative testing loops: read hook rates, hold rates, CPMs — kill losers fast, scale winners faster • Stay on the bleeding edge of the tooling (Arcads, Veo, HeyGen, Captions, Higgsfield, whatever launched last Tuesday) and constantly rebuild the pipeline as better tools ship • Navigate the real-world stuff: TikTok ad policy, supplement compliance, AI-content disclosure, account health

• Shape and evolve the Degreed brand • Partner closely with the VP, Brand & Communications to refresh and modernize Degreed’s visual identity. • Define how Degreed shows up visually across all touchpoints, including web, campaigns, events, social, PR, executive communications, and sales materials. • Ensure creative outputs consistently reflect and strengthen the Degreed brand. • Help the brand become more recognizable to buyers earlier in their decision journey, supporting sales enablement and go-to-market priorities. • Act as the lead creative and art director for major brand, marketing, and company priorities. • Personally lead and contribute to high-priority creative initiatives where strategic judgment, quality, and speed are critical. • Turn complex topics—including workforce transformation, skills, learning technology, and AI—into simple, engaging, and memorable visual stories. • Develop creative concepts, campaign ideas, storyboards, presentation design, digital assets, and visual narratives aligned to the brand. • Elevate the quality and effectiveness of creative work by making complex enterprise topics feel clear, human, and engaging.